HEALTH

Newtritious to unveil new foods at Natural Products Expo West

BY Alaric DeArment

LOS ANGELES — A California company plans to debut a series of health foods that it said would raise the bar on efficacy.

Newtritious will debut samples of its products at the Natural Products Expo West in Anaheim, Calif., between March 9 and 11.

The products include HHice Cream Probiotic Defense, a fortified soft-serve ice cream based on the kinds given to hospital patients who have difficulty swallowing; Kherb Appeal, a snack that suppresses appetite and provides vitamins, minerals and fiber; Instant NEWtrition, soup that provide one-third of a person’s nutritional needs; Alpha Omega, an unflavored mix that adds one-third of a person’s nutritional needs to any food or beverage; and Haute Tomato, a vitamin supplement that tastes like a virgin bloody mary, the company said.

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M.ARLEN says:
Dec-27-2012 10:22 pm

To find more information about Michael Arlen, or to purchase, or distribute NEWtritious™ products, like Kherb Appeal™, Instant NEWtrition™, HHice Cream™, Alpha Omega or Haute Tomato™, you can contact Michael Arlen through: http://www.MichaelArlen.com

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HEALTH

Halo oral antiseptic spray named ‘Best Product’ at ECRM cough-cold event

BY Michael Johnsen

LAS VEGAS — Oasis Consumer Healthcare’s Halo oral antiseptic on Wednesday evening received Best Product honors from ECRM for the 2012 Cough & Cold and Allergy EPPS conference.

Shipping in July, Halo contains cetylpyridinium chloride (CPC) in a patented formula that helps coat the back of the throat for up to six hours and helps to protect against airborne germs. According to company research, the recycled air in 67% of airplanes contain enough germs to get a person sick after a short flight.

Suggested retail price for Halo is $12.99 and will be merchandised alongside immunity system boosters in the cough-cold aisle. The company is launching two adult SKUs — a berry flavor and citrus flavor — alongside one grape-flavored spray indicated for children older than age 2.

ECRM’s Best Product, sponsored by DSN, is voted on by retailer attendees who identify the most interesting product they’ve seen in the first three days of the four-day event.


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TheraMax continues social media campaign

BY Allison Cerra

NEW YORK — TheraBiogen is continuing to promote its Thera Max Cold and Flu product through an ongoing social media campaign.

The campaign, which was launched on a billboard in New York’s Times Square, also is supported with testimonals that are housed on the brand’s YouTube channel, which have received more than 40,000 views to date, the company said. What’s more, TheraBiogen CEO Kelly Hickel has embarked on a radio media tour to promote the homeopathic product as well.

TheraMax Cold and Flu currently is sold in more than 12,000 locations, including Food Lion, Hannaford and Rite Aid.


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