higi bridge connector
HEALTH

New higi partnership opens doors to patient data

BY David Salazar

Population health enablement company higi has unveiled a partnership with Bridge connector, a company that offers streamlined integration solutions for healthcare organizations. The partnership, the companies said, will allow for integration between higi health stations using Health Connect and any electronic health record or hospital health system using Bridge connector.

“With over 52 million total users, higi is the leading health platform for engaging with consumers where they are. The power in our platform comes when we remove the friction between connecting the consumer with their trusted healthcare provider to allow the consumer to consent and share their data in real-time to enable additional touchpoints and timely interventions,” said higi CEO Jeff Bennett. “With Bridge Connector, we continue to make it easier for consumers to be their healthiest by making health care better connected.”

Bridge Connector and higi said that the collaboration opened the door for higi’s platform to connect with providers, payers, employers, retailers and others looking to manage patient data. Patients use higi’s roughly 11,000 health stations in retail locations close to a million times weekly, higi said.

“By partnering with higi, we are creating an ecosystem where consumers are finally being put at the center of their own care, enabling millions of patients — every year — to determine how their personal data flows,” said David Wenger, CEO and founder of Bridge Connector. “With easier access to their health information, they’re empowered to make more informed decisions, and this partnership furthers our vision for improving healthcare communication towards complete interoperability.”

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HEALTH

P&G closes buy of Merck KGaA’s consumer health business

BY DSN STAFF

Procter & Gamble now has a larger consumer brand portfolio and geographic scale. The company announced Friday that it had completed its €3.2 billion acquisition of Darmstadt, Germany-based Merck KGaA’s consumer health business.

The company said the acquisition increases its footprint in most of the world’s top 15 OTC markets. Top brands that join the Cincinnati-based company’s portfolio include Neurobion, Dolo-Neurobion, Femibion, Nasivin, Bion3, Seven Seas and Kytta — all of which are sold largely in Europe, Latin America and Asia.

As part of the acquisition, Merck KGaA’s Uta Kemmerich-Keil — formerly president and CEO — joins P&G as the leader of P&G Personal Healthcare International, an organization that encompasses the newly combined OTC business in Europe, Latin America and Asia, as well as India, the Middle East and Africa.

“Today marks the beginning of an exciting new era for P&G Personal Health Care, as we now move forward to realize the great potential of our combined businesses,” said Tom Finn, president of P&G Global Personal Health Care. “In bringing Merck KGaA, Darmstadt, Germany, Consumer Health into P&G, we have created a new healthcare organization that is well-positioned to enable consumers to live longer, healthier and more vibrant lives, as well as drive further sales and profit growth for P&G.”

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Huel launches ready-to-drink meal, additional innovations

BY DSN STAFF

Huel, a company that focuses on creating nutritionally complete meals that are convenient, affordable and have a minimum impact on the environment and animals, unveiled its latest innovations.

The Los Angeles-based company is launching Huel Ready-to-drink, new flavors of Flavor Boosts and reformulated v1.1 Pre-blend Powders. Each of the products are vegan and contain 27 essential vitamins and minerals, protein, essential fats, carbohydrates, fiber, and phytonutrients, the company said.

“We just recently shared our $26 million investor announcement with Highland Europe. We’re beyond thrilled to continue our growth and announce our newest launches, Huel Ready-to-drink, new flavors of the Flavor Boosts, and our reformulated v1.1 Powders,” Julian Hearn, co-founder of Huel, said. “While creating these new products, our consumers who are constantly on the go were at the forefront of our minds. We wanted to create new lines that offered a solution for everyone who feels they’re unable to consume nutritionally complete meals due to their hectic schedules. We know our U.S. consumers have given us their continued support and loyalty, which is why we’re committed to expanding and providing only nutritionally complete, affordable, sustainable meals for all.”

Huel’s Ready-to-drink product comes packaged in a 16.9-fl.-oz. bottle made out of 25% recycled plastic. It is gluten-free, soy-free, low in sugar and contains 20 g of plant-based protein, the company said.

The beverage, which is available in vanilla and berry flavors, will launch on Dec. 28. The Flavor Boosts will launch Nov. 29, and the v1.1 Pre-blend Powders can be purchased on Dec. 18. Further information on the products can be found on the company’s website.

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