MedZone, Concept Trade Solutions win healthcare Buyers’ Choice Awards


MedZone won the Drug Store News/ECRM Buyers’ Choice Award for its Chub Rub anti-chafe stick at during ECRM’s Health Care Program held this month in West Palm Beach, Fla. Concept Trade Solutions was the finalist for its Combot self-cleaning lice and nits comb.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the program’s meetings. Buyers cast their votes based on product innovation and packaging.

“With the demand for self-care solutions increasingly prevalent among consumers, the two Buyers Choice award winners have developed unique ways of meeting two very specific self-care needs,” said Tony Giovanini, senior vice president of health and beauty care for ECRM. “MedZone is using a powerful branding message and clean ingredients to address chafing, while Concept Trade Solutions’ patented technology makes lice and nit cleaning easier – without having to touch the bugs. Congratulations to both winners!”

MedZone is a family-owned Kansas City business that has recently focused its efforts on the plus-size space, a demographic that it says encompasses 67% of U.S. women today. The company has positioned its line of products to become part of her everyday routine with lifestyle topicals that prevent such issues as chafing and blisters.

The Chub Rub Formula is the signature anti-chafe product of the company’s Zone Naturals line. The product is made with organic ingredients and no parabens, and has a cruelty-free formulation that consists of such ingredients as organic coconut oil, shea butter, aloe vera and vitamin E to hydrate, moisturize, soothe and heal the skin, as well as offer anti-inflammatory properties. Users simply swipe the stick anywhere skin rubs together to produce a long-lasting, grease-free protective barrier from chafing.

MedZone sought to bring an instant-read product to market in this category with the help of plus-size industry thought leaders who helped develop the product and its name. The company said the term, “chub rub” shouldn’t be a taboo word as it is a skin ailment that millions of people struggle with every day.

Concept Trade Solutions is an Israeli company founded by two couples/neighbors that have extensive knowledge and experience in creating products and building brands.

Combot is a self-cleaning lice comb system designed to help detect and remove lice and nits/eggs from hair quickly, hygienically and easily, without the need for touching lice or nits with bare fingers. Combot's patented pin-and-comb cleaning system employs cone-tipped and micro-grooved stainless-steel pins for easy detection, and the enhanced grip was developed for fast removal. It can be used with any lice shampoo or conditioner, or even wet hair; consumers just open the comb and use it directly.