HEALTH

McKeon Products names new VP marketing

BY Michael Johnsen

McKeon Products has named Ann Springhetti as its new vice president of marketing. Springhetti, a Michigan native, a nearly three-decade track record of success in managing a variety of consumer products to the Warren, Mich.-based company.

“McKeon Products has a deep family-owned heritage of providing quality solutions for consumer health needs,” Springhetti said. “Their industry leadership in hearing protection has provided a platform to grow into other healthcare solutions and their product pipeline is impressively rich.”

 

Springhetti has experience in a diverse range of industries and has held roles in product innovation/management, brand management, retail marketing, retail buying and sales. Her accomplishments include numerous brand launches, creative product development and collaborative team development, McKeon Products said.

McKeon Products has supplied consumers with a full range of consumer hearing protection products for over 55 years with its Mack’s brand, which is one of the best-selling ear care brands in the United States.

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New SlimFast Bake Shop gives dieters reason to indulge

BY Michael Johnsen

SlimFast on Thursday unveiled its SlimFast Bake Shop line of cookies and chocolate bar meal replacement options. Each offering, available in four different flavors including peanut butter chocolate chip, double chocolate chip, chocolatey crispy cookie dough and chocolatey peanut butter pie, contains 1 g of sugar and up to 15 g of protein.

“The new Bake Shop line gives dieters another meal replacement solution, so they don’t feel deprived while losing weight,” Chris Tisi, SlimFast CEO, said. “SlimFast drinkers have told us how much they love our shakes and smoothies, but miss the ‘chew’ of food. Now people can indulge in the baked treats they love, without the guilt.”

Executives said the Bake Shop products will be easy to incorporate into the SlimFast Plan, which is a reduced-calorie diet paired with regular exercise and plenty of fluids. Though individual results may vary, average weight loss realized through this plan has been 1-to-2 lbs per week, the Palm Beach Gardens, Fla.-based diet aid company said.

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Neosante Health Solutions’ new lactase supplement soothes colic

BY Michael Johnsen

Neosante Health Solutions will be making Delictase Oral Drops, a lactase enzyme supplement used to battle baby colic, available to patrons of Amazon.com.

“Getting Delictase on the world’s biggest retailer will help prevent sleepless nights for countless babies and their parents,” João Santos, Neosante CEO, said. “We stand by being the best colic remedy and know Amazon will help people around the world find us as we continue to branch out. Parents need to know a product exists that treats their baby’s crying and improves their overall health by treating the cause, not the symptoms.

Delictase Oral Drops prevent excessive crying and discomfort for babies suffering from colic, a common issue most likely caused by gastrointestinal discomfort, including intestinal cramping. Colic affects up to 40% of children, the Boca Raton, Fla.-based company reported, typically occurring when a child is between 6 weeks and 6 months old.

“Delictase provides just enough lactase to infants to treat colic. It helps babies who may have hypolactasia, but is not intended for severe lactose intolerance,” Santos said. “Lactase is used to digest lactose, preventing fermentation in the body that leads to tummy pains. Lactose also makes the baby’s gut more acidic, which causes diarrhea and really foul diapers.”

Delictase Oral Drops come in a 15-milliliter solution, prepackaged in a dropper, and should be added to breast milk or baby formula. Neosante is a well-known company overseas, having sold more than two million vials of Delictase Oral Drops in 2017.

Neosante Health Solutions is a privately owned Portuguese pharmaceutical company established in 2007 that produces food supplements, medical devices and cosmetics. Neosante currently distributes products to 20 countries on three continents, and is bringing its Delictase Oral Drops to parents in the United States.

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