Latest Fitbit Ace activity tracker scores big with kids

BY Michael Johnsen

Fitbit earlier this week launched an activity tracker called Fitbit Ace that makes fitness fun for kids at a suggested retail price of $99.95. The Fitbit Ace begins shipping to major North American retailers including Amazon, Best Buy, Kohl’s and Target in the second quarter.

“The challenge of inactivity with our children is not going away and is only estimated to get worse as they get older, dropping almost 40 minutes per year from ages 9 to 15,” Chris Watts, executive director National Fitness Foundation, said. “It is essential to provide parents with tools to help their kids be more active. Fitbit’s solution offers more than just a way to track activity – it helps instill healthy habits from an early age, making it fun and rewarding to move more and empowers parents to make health and fitness a family affair.”

“As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to embrace a healthy and more active lifestyle,” James Park, CEO Fitbit, said. “It can be hard to start and stick to good habits, and we know from our community that network effects are key to getting and keeping people motivated. By bringing that experience to families, it can make healthier habits feel more achievable by making it fun and engaging. We are excited by the opportunity to enable parents to help set their kids on a path to building lifelong, healthy habits all while having fun together.”

According to a Fitbit survey of parents, the majority of parents want their children to be healthier (84%) and want their families to be more active (87%). Screen time is cited as the biggest challenge in getting their kids to be active, and parents are looking for ways to encourage a more healthy, active lifestyle. In fact, 75% of parents said they are interested in the use of an activity tracker to help them keep their kids active and Fitbit was selected over competitors more than twice as often due to ease of use and brand trust, the San Francisco-based health manufacturer claimed.

Designed for kids ages 8 and older, Ace automatically tracks steps, active minutes and sleep and has up to five days of battery life. Ace also features an adjustable, showerproof wristband in two bright colors. By offering 10 unique clock faces and two fun interchangeable bands in electric blue and power purple, kids can find the style that fits their unique personality and be motivated to wear Ace day and night, no matter what they are doing.

Earlier this week, Fitbit also launched a new tracker specifically for mom.


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