Hamacher Resource Group once again has pored over recent product launches to find the hottest ones to designate as Products to Watch. HRG’s new product team sifted through 244 new products in April — 6% of which were OTCs, 31% of which were wellness products and 63% of which were beauty items — and chose five that stood out for their innovation and potential on the shelf.
1. Biofreeze Pain Relief Patch
Adding to the Biofreeze brand’s portfolio of external analgesics, Performance Health introduced the Biofreeze Pain Relief Patch in a five-count box. The product is formulated to last up to eight hours and offers a mess-free application that can target painful areas.
2. Schiff Neuriva Plus Brain Performance Capsules
Neuriva, a line of brain-focused vitamins from Reckitt Benckiser’s Schiff vitamin brand, rolled out its latest offering in April. The Neuriva Plus Brain Performance Capsules contain six natural ingredients and are formulated with the goal of fueling six brain performance indicators — focus, memory, learning, accuracy, reasoning and concentration. The product is sold in 30-count bottles.
3. Coppertone Kids Pure & Simple Sunscreen Lotion
Bayer’s Coppertone sun care brand is bringing consumers a children-focused product to its Pure & Simple line. The product is free of parabens, PABA, dyes, fragrances, alcohol, sulfates and oxybenzone. It also includes natural botanicals and zinc oxide to provide sun protection.
4. Vagisil Scensitive Scents Dry Wash Spray
Combe’s Vagisil brand is growing its Scensitive Scents line with the new Dry Wash spray. The product is formulated to be sensitive-skin friendly and hypoallergenic, with a focus on offering on-the-go freshness without water.
5. Tums Ultra Chewy Bites Cooling Fruit Fusion
Tums Ultra Chewy Bites are meant to offer a cooling sensation in the mouth and throat while being chewed to alleviate the burning sensation that commonly accompanies heartburn. The GSK Consumer Health brand’s latest offering is available in 28-count bottles. dsn