HEALTH

DNA Diagnostics Center brings four genetic testing options to retail

BY Michael Johnsen

FAIRFIELD, Ohio — DNA Diagnostics Center on Tuesday announced the launch of its new product line called HomeDNA, a targeted selection of at-home genetic tests for skin care, healthy weight, ancestry and paternity that helps consumers make better health and wellness choices, and provides answers about family relationships both past and present.

Beginning in July, HomeDNA from DDC will be the first suite of home DNA testing products in retail stores nationwide, according to the company.

"For the first time ever, consumers can choose from an assortment of DNA tests that interest them and buy the kits at their local drug store," stated Connie Hallquist, DDC CEO. "It's exciting that cutting-edge science is so accessible and the process is so easy. Consumers collect their DNA at home with a simple cheek swab, send to our lab for processing then receive their custom report online."

The HomeDNA selection currently includes four products: Skin Care, Healthy Weight, Ancestry and Paternity.

 

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HEALTH

Mentholatum innovates dry-eye care with new Rohto Dry-Aid

BY Michael Johnsen

ORCHARD PARK, N.Y. — The Mentholatum Company on Wednesday launched Rohto Dry-Aid, a non-blurry tear repair formula that is clinically shown to provide longer lasting dry eye relief versus the leading brand, the company stated.

"With the issue of dry eye on the rise, we've been working with our eye care researchers in Japan for the past five years to come up with a unique product/formula that quickly soothes dry eye symptoms and provides long lasting relief," stated Meryl Reis, VP research and development at the Mentholatum Company. "Now we feel very good to bring to consumers the next generation eye drop for Dry Eye."

Rohto Dry-Aid is designed to relieve the five key symptoms of dry eye: dryness, irritation, grittiness, burning and stinging. In a clinical study it delivered consistent and continuous relief over time and was rated highly for its refreshing feeling while delivering significant improvements in quality of life measures. Unlike over-the-counter dry eye drops that only work on one layer of the tear film, Rohto Dry-Aid is formulated with Liquidshield technology and works in a unique way to restore moisture to the tear film by working on all three layers to mimic a stable, natural tear – soothing eyes for up to 12 hours.

"Designed with consumers in mind, we are certain that the advanced Rohto Dry-Aid formula will help dry eye sufferers enjoy their daily lives, delivering all day relief from irritating and distracting dry eye symptoms, in a refreshing non-blurring eye drop," added Erick Estrada, senior director marketing Mentholatum.

Rohto Dry-Aid features a clear bottle with a single-drop applicator and is currently available at major national and regional retail locations where over-the-counter dry eye drops are sold and also online.

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Nature’s Bounty Co. names three new members to its Scientific Advisory Council

BY Michael Johnsen

RONKONKOMA, N.Y. — The Nature’s Bounty Co. on Tuesday announced that it has appointed three additional members to its Scientific Advisory Council. Chaired by David Katz, The Nature’s Bounty Co. Scientific Advisory Council is a group of scientists who are considered subject matter experts in different areas of science and nutrition. Each member of the Council is selected for the expertise they bring with regard to specific nutrients of interest that align with the benefit platforms around which The Nature’s Bounty Co. innovates.

“With a diverse knowledge base and deep insight into nutrition and health trends, our Scientific Advisory Council is an industry-leading resource that we rely upon to help us best leverage modern science that informs our product innovations,” stated Steve Cahillane, president and CEO of The Nature’s Bounty Co. “Developments in science and nutrition are to thank for many of the creative and innovative new products we have launched on behalf of our Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex, Pure Protein and other brands. We are thankful that our new members have joined us and look forward to their meaningful contributions.”

Joining the council is David Julian McClements, professor at the Department of Food Science at the University of Massachusetts. He specializes in the development of food-based delivery systems for bioactive components, such as vitamins and nutraceuticals, and is the author or editor of more than 10 books. He is currently the most highly cited author in the Agricultural Sciences.

Also joining is Fred Turek, a professor for the Department of Neurobiology, Neurology and Psychiatry as well as the founding Director of the Center for Sleep and Circadian Biology at Northwestern University in Chicago. He is internationally recognized for his studies on the effect of disrupted sleep and circadian rhythm on health and disease.

Finally there is Joseph Petrosino, a professor and interim-chairman of the department of Molecular Virology and Microbiology at Baylor College of Medicine where he is also the director of the Alkek Center for Metagenomics and Microbiome Research. He holds joint appointments in the Baylor College of Medicine Human Genome Sequencing Center and Department of Ophthalmology. Petrosino is the founder and chief scientific officer of Diversigen. He is recognized internationally as an expert on the human microbiome and its role in health and disease.

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