Cold sore brand launches initiative to restore sun-damaged murals
This summer GSK Consumer Healthcare’s Abreva, an OTC cold sore medication, is lending a hand to local communities by restoring the faces of some of their most beloved murals.
The brand is launching the initiative to remind consumers that UV rays are a common trigger of cold sores.
To restore beauty to more than just human faces, Abreva has partnered with CITYarts in New York City and the Chicago Public Art Group to restore five murals in the New York and Chicago areas. Abreva donated $20,000 to each organization to fund the restorations.
"Murals are a fixture of many local communities and when they are faded and run down, these neighborhoods feel less than beautiful, which is similar to how people with cold sores feel," said Rishi Mulgund, senior brand manager, Abreva. "We're excited to give back to the community, educate about the impact of UV rays and restore beauty to all kinds of faces this summer."
In New York City, the brand's donation will support the restoration of "CITYarts Mosaic Peace Wall" in Harlem, "Alice on the Wall" and the "Flowering Vine" murals. In Chicago, it will support the restoration of "Childhood is Without Prejudice" and "Another Time's Voice Remembers My Passion's Humanity" murals. The restorations will take place throughout the summer.
The brand is launching the initiative to remind consumers that UV rays are a common trigger of cold sores.
To restore beauty to more than just human faces, Abreva has partnered with CITYarts in New York City and the Chicago Public Art Group to restore five murals in the New York and Chicago areas. Abreva donated $20,000 to each organization to fund the restorations.
"Murals are a fixture of many local communities and when they are faded and run down, these neighborhoods feel less than beautiful, which is similar to how people with cold sores feel," said Rishi Mulgund, senior brand manager, Abreva. "We're excited to give back to the community, educate about the impact of UV rays and restore beauty to all kinds of faces this summer."
In New York City, the brand's donation will support the restoration of "CITYarts Mosaic Peace Wall" in Harlem, "Alice on the Wall" and the "Flowering Vine" murals. In Chicago, it will support the restoration of "Childhood is Without Prejudice" and "Another Time's Voice Remembers My Passion's Humanity" murals. The restorations will take place throughout the summer.