C&D's Magnum Condoms collaborates on three hip-hop releases

The Making of "Hold Me Down" Featuring Dave East & BJ The Chicago Kid from Compound Studio on Vimeo.

EWING, N.J. -- Church & Dwight and the Compound today announced the Compound Gold Project, a three-track hip-hop music collaboration to be released on SoundCloud featuring artists Dave East, BJ The Chicago Kid, Jim Jones, Joey Bada$$, Beanie Sigel and Jadakiss.

The Compound Gold Project includes three songs, behind-the-scenes videos of the artists in the studio, interviews and artwork from Jay West. Magnum Condoms and creative art studio, the Compound, worked to innovatively bring the "Magnum Live Large" lifestyle to consumers through the Compound Gold Project.

They collaborated with the artists to record an album and film videos at the Compound, where the artists expressed what it means to be a "Magnum Man" and embody the gold standard in life.

The first track, "Hold Me Down," featuring XXL 2016 Freshman Class artist Dave East and BJ The Chicago Kid, produced by Buda The Future and Grand Muzik, dropped Wednesday. The final two tracks, "Lost Ones," featuring Jim Jones and Joey Bada$$, produced by Don Cannon, and "Dinero" featuring Beanie Sigel and Jadakiss, also produced by Buda The Future and Grand Muzik, will be released later this summer.

"The Compound Gold Project is an authentic representation of the Magnum Condoms brand and the hip hop community," stated Bruce Weiss, VP marketing for Trojan Brand Condoms. "It conveys the experience and 'Magnum Live Large' lifestyle through music."

"We're excited to continue our partnership with Magnum Condoms and launch this project," said Set Free Richardson, creative director of the Compound. "Working directly with the artists and the brand allowed us to authentically collaborate and make great music that the Magnum consumer wants to listen to."