HEALTH

Bio-Oil supports Phoenix Society for Burn Survivors in latest video campaign

BY Michael Johnsen

NEW YORK – Bio-Oil, the specialist skincare product that helps improve the appearance of scars, stretch marks and uneven skin tone, on Wednesday launched their "Be Comfortable in Your Own Skin" video campaign.

"It's important for burn survivors to know they are not alone in their journey," Gail Roddy, general manager of Bio-Oil at Pacific World. "Bio-Oil's goal is to bring more awareness and comfort to the burn survivor community as well as spread the message of positivity to everyone to be comfortable in their skin through this inspiring video."

The video, made in partnership with the Phoenix Society for Burn Survivors, addresses the life-changing benefits that burn camps, such as Camp Nah Nah Mah run by the University of Utah, and their specialized programming, can offer young burn survivors. For every share of the video, Bio-Oil will make a $1 donation to The Phoenix Society, the leading national nonprofit organization for burn survivors.

"It's kind of common nature in our society to look at people that look different than we do every day. I think you should walk up to someone that you're staring at that might have a burn injury and say, 'You know what, I noticed you're a burn survivor. Congratulations on surviving something so difficult. You're really doing a great job!'" Camp Nah Nah Mah founder and former director Brad Wiggins shares in the video. "That's what our programming's about for me – it's really about letting survivors discover that it doesn't matter that they're burned and there's nothing that they can't do."

During the month of October, consumers are being urged to share this documentary video in the hopes of increasing awareness and providing support to other burn survivors. For each share of the video, $1 will be donated to the Phoenix Society for burn survivors (up to $25,000).

The Burn Survivor video Bio-Oil produced last year in collaboration with the Phoenix Society for Burn Survivors received over 3 million views to date and raised nearly $100,000 dollars. To help support Bio-Oil in their cause, visit their Facebook page to watch and share the video.

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Opti-Bar: Optimum Nutrition balances fiber, protien in latest bar intro

BY Michael Johnsen

DOWNERS GROVE, Ill. – Optimum Nutrition on Tuesday announced the release of Opti-Bar.

"Over thirty years, Optimum Nutrition has built a reputation for producing the highest quality products in the sports nutrition category," stated Stuart Heflin, director of North American marketing for ON. "Fans of our brand turn to us for every use-occasion; from pre-workout to recovery to anytime energy. With the introduction of the Opti-Bar – which meets ON's stringent standards for taste, texture and nutritional profile – athletes and fitness enthusiasts have a performance protein bar option from the brand that's earned their trust."

Each 60 gram Opti-Bar contains 20 grams of high quality protein, which supports satiety and muscle recovery. The protein comes from isolate sources – including milk protein isolate and whey protein isolate. Each bar contains 8 to 10 grams of fiber and 4 grams or less of sugar.

"Optimum Nutrition knows what athletes want – and we innovate to meet their needs," Heflin said. "Convenience is important, and bars are perfect for on-the-go snacking. And we know that our athletes seek a high protein, high fiber bar with exceptional taste without a lot of added sugar."

Opti-Bar is currently available in five flavors, including: chocolate brownie, chocolate chip cookie dough, cookies 'n cream, white chocolate raspberry and cinnamon pecan roll.
 

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Wellnext expands gummy vitamin production capabilities

BY Michael Johnsen

SUNRISE, Fla. – Wellnext announced Wednesday the opening of a new, state-of-the-art gummy vitamin plant in its Sunrise, Fla. facility. The new Wellnext plant uses the latest technology, including non-starch molds and fully robotized equipment.

According to the company, sales of gummy vitamins grew 45% from 2012 through 2014 and now comprise 18% of new product launches.

"The opening of our state-of-the-art gummy manufacturing facility is a direct response to consumer enthusiasm for the gummy vitamin format," stated Jose Minski, CEO Wellnext. "Our new gummy plant showcases Wellnext's focus on always leveraging the best in new technologies as we continue to deliver outstanding nutritional products."

Wellnext is currently the only manufacturer in the United States producing gummies using non-starch technology, which significantly reduces contamination risk. Legacy starch technologies require recycling of the starch material posing a higher risk of cross contamination. The new Wellnext facility will be able to eliminate any and all cross-contamination via the advanced technology used in this plant. Wellnext's new plant produces both vegetarian and gelatin based gummies.
 

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