Aromatherapy growth is ‘breath of fresh air’ for health-and-wellness sales
It's a category that two years ago represented a fresh opportunity only for enterprising specialty operators, and yet today aromatherapy has successfully made the transition from those niche health food markets to mass outlets, where it is fast becoming an integral piece to the overall health-and-wellness offering.
The category realized healthy growth in 2016. Piping Rock reported that the aromatherapy opportunity in mass is presently racing along at a growth clip of 121%, last year reaching $44 million for the 52 weeks ended Dec. 31 across all outlets combined, according to Nielsen.
“This segment is growing 15 times faster than the next [fastest-] growing [natural] segment,” Steve Holzbach, Piping Rock senior category development manager, told Drug Store News. "[And] it's bringing new users into the category."
According to Holzbach, the Nature’s Truth brand has quickly become the market-share leading aromatherapy brand in mass, with more than 30,000 doors in the general market. Nature's Truth's aromatherapy line already includes more than 40 products, from essential oils to diffusers, base oils, sprays and creams.
Important, the blockbuster growth being generated by aromatherapy has been incremental to the category, Holzbach added.
The majority of shoppers — as many as 80% — are female, Holzbach said, and the category also indexes high among Hispanic (104) and African American (110) shoppers, according to Piping Rock research.
Piping Rock continues to innovate within the category and in February extended its aromatherapy line with three new — body cream, body oil and bubble bath. “These new products offer a therapeutic approach to beauty for a holistic approach to aromatherapy," said Kimberly Vigliante, Piping Rock SVP sales and marketing. The products are also creating a new — and rare — gifting opportunity in health and wellness.
CytoSport launches Muscle Milk protein bars
WALNUT CREEK, Calif. — Sports nutrition company CytoSport has introduced the latest addition to its Muscle Milk protein product portfolio. The company is launching Muscle Milk protein bars in 12 flavors, each of which contain 15-20 g of protein.
“The Muscle Milk brand is synonymous with great taste, and our new protein bars certainly deliver on that promise,” CytoSport president and CEO Greg Longstreet said. “Inspired by favorite ice cream flavors, each bar offers creamy and crunchy textures with a whipped soft layer, a truly unique experience for our consumers who enjoy eating their protein on the go. They're a great snack or meal replacement, and offer quality protein to fuel workouts and support recovery.”
The protein bars offer six flavors with 15 g of protein — Birthday Cake, Cookies ‘N Cream, Double Rocky Road, Lemon Bliss, Mint Cookie Crunch and Peanut Butter Cookie. There also are six bars with 20 g of protein each — Almond Cookie, Blueberry Waffle Cone, Chocolate Peanut Butter, Double Fudge Brownie, Raspberry Cheesecake and Salted Caramel.
IM HealthScience post-marketing surveillance study affirms FDgard safety profile
BOCA RATON, Fla. — IM HealthScience on Monday announced favorable results from its Functional Dyspepsia Safety Update at 6 months (FDSU-6), a real-world, post-marketing surveillance study reporting on the safety and tolerability profile of FDgard among the more than 182,000 patients who used the product. The results found no serious adverse events.
Additionally, the rates and patterns of non-serious adverse events were low (0.02%) and generally consistent with those normal adverse events commonly associated with an FD population.
FDgard is a non-prescription medical food specially formulated for the dietary management of Functional Dyspepsia. "Functional dyspepsia can have a significant impact on one's quality of life," stated Michael Epstein,chief medical advisor for IM HealthScience. "The findings from FDSU-6 reaffirm the safety and tolerability profile of FDgard in real-world settings."
FDgard capsules contain caraway oil and l-Menthol, the primary component in peppermint oil, for the dietary management of FD. FD is often characterized as non-heartburn indigestion with no known organic cause. Currently, there are few options for doctors and their patients to manage FD.
Approximately 30% of adults suffer from dyspepsia, and about half are estimated to have FD, or non-ulcer dyspepsia. In FD, the normal digestive processes are disrupted along with the digestion and absorption of food nutrients. FD is accompanied by symptoms, such as epigastric pain or discomfort, epigastric burning, postprandial fullness, early satiation, bloating in the upper abdomen, nausea and belching.