Abbott launches campaign with VH1's Save The Music Foundation
COLUMBUS, Ohio Abbott on Thursday launched the "live.create." campaign around its ZonePerfect Nutrition Bars, partnering with the VH1 Save The Music Foundation in support of instrumental music programs in public schools.
"The VH1 Save The Music Foundation applauds the ZonePerfect team for choosing music education as the core of its efforts to support the arts, as we work toward our goal of bringing music and creativity into the curriculum of every public school in our nation,” stated Paul Cothran, executive director of the VH1 Save The Music Foundation.
The year-long partnership will help raise awareness for the Foundation with donations coming from ZonePerfect Nutrition Bar consumers. With every UPC code entered from a single bar, the makers of ZonePerfect will donate $0.05 and for every multi-pack carton UCP code, $0.50 will be donated to the VH1 Save The Music Foundation, for a total donation of $120,000. Each code serves as an automatic sweepstakes entry to ZonePerfect's Win a Trip for Two to the 2009 VH1 Save The Music Foundation Gala in New York City. The donation will assist in the Foundation's efforts to purchase instruments for schools in need of music education programs.
As part of the campaign, beginning in March, during Music in Our Schools Month, the ZonePerfect brand will make stops in 12 cities and hold special music and arts events at the "live.create." lounge from March 14 - 21 at the 2009 South by Southwest Festivals and Conferences in Austin, Texas, and another at Film Independent's 2009 Los Angeles Film Festival from June 19 - 27. The "live.create." lounge in Austin and Los Angeles will each showcase a signature VH1 Save The Music Foundation music event, featuring emerging artists and local student musicians who've benefited from Foundation-funded programs.
Ten additional tour stops are scheduled for spring and summer 2009, including events at the Seattle International Film Festival, the Chicago Blues Festival in Grant Park and Denver's Cherry Creek Arts Festival, and will feature performances with local musicians.