4 companies add feminine hygiene products
The feminine hygiene category is one seeing constant innovation. DSN identified four companies with recent launches that bring variety to the feminine hygiene space.
Maintaining a Balance
The company pH-D Feminine Health introduced pH-D Women’s Health Probiotics with Cranberry to support vaginal, urinary and digestive health. The product has a therapeutic level of cranberry extract, along with 20 million CFUs of probiotics. The brand also offers pH-D Women’s Health Menopause Support to naturally help reduce menopause symptoms. Both of these new products support the market demand for safe, natural solutions, the company said, which is the key attribute of its best seller, pH-D Feminine Health Support. Coming soon is pH-D Menstrual & Pelvic Pain Formula, which is an effective way to holistically address the common symptoms of menstruation.
Summer’s Eve Rolls Out Items
Prestige Consumer Healthcare launched several products through its Summer’s Eve brand. The new products, formulated with consumers’ needs at the forefront, offer innovative solutions and technology in feminine hygiene. For the first time, Summer’s Eve is introducing a line of period focused freshness products. The lineup offers what Prestige calls first-to-market technology for optimal freshness during a woman’s period cycle. Summer’s Eve also is rolling out new fragrance-free washes and cleansing cloths, an introduction based on the consumer insight that many women prefer low or no fragrance with their personal care products. For consumers who want new fragrances, Summer’s Eve also is launching new fresh scents as part of the core Summer’s Eve line.
Vagisil to Add New Wash Scent
Combe will extend its successful Vagisil Scentsitive Scents line with new products in March. The company said women have strongly responded to the Scentsitive Scents line of intimate washes and wipes as they allow women with sensitive skin to enjoy “v-friendly,” beautifully scented products. The brand will launch a new wash scent, as well as two innovative new forms to the category.
O.B. Organic to Make its Debut Edgewell
Personal Care will introduce O.B. Organic this year. The company said O.B. Organic delivers “trusted protection you need with nothing you don’t.” Now available with a plant-based applicator or without, O.B. Organic is made with 100% organic cotton from tip to string, and is free of chlorine, fragrances and dyes.
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