News Briefs

Oreo is adding two new flavors to its product family. 

First up is the brand’s limited-edition Dirt Cake chocolate sandwich cookies. The cookies feature the brand's signature chocolate basecake with a layer of brownie crème flavor, a layer of chocolate crème and a wafer with crumb and gummy worm-inspired cookies on top. 

Next up are the Tiramisu Thins, which contain its classic thin cookie with a layer of tiramisu crème filling. This launch is a permanent addition. 

Both of Oreo’s launches will be available on store shelves beginning March 4. 

Celsius is rolling out a new addition to its line of energy drinks—Sparkling Raspberry Peach.

The new flavor features a sweet blend of raspberries and ripe peaches and sweet and tangy notes, the brand shared. 

Made with seven essential vitamins and 0 g of sugar, Celsius’ new Sparkling Raspberry Peach beverage is available for purchase at locations nationwide. 

After the launch of its Melanin Glow Illuminating Moisturizers in Gold and Bronze back in 2022, Jergens is welcoming a new product to the roster.

New from the brand is the Melanin Glow Moisturizing Glow Enhancer for Face, which provides a pop of extra illumination for the face, the brand said.

The product is formulated for all hues of melanated skin to help highlight focal points of the face and décolletage. Additionally, the product contains coconut water and hyaluronic acid, the company said. 

Retailing for $10.49, Jergens’ new Melanin Glow Moisturizing Glow Enhancer for Face will be available for purchase at Target beginning the week of Feb. 25. 

Kiss Products’ imPress Manicure line debuts a new collection that features press-on nails containing chrome-like effects, as well as trendy colors that are difficult to achieve with ordinary polish, per the brand. 

The new colorFX by imPress line contains peel-and-press nails that feel like the users’ own nails due to its PureFit Technology, the company said. 

“Being able to offer consumers this very special, multi-dimensional color effect manicure without having to spend a lot of time and money in a salon is what the imPRESS brand is all about.  We are excited for our consumers to instantly and affordably express themselves with these next generation, salon-inspired shades and effects,” said Annette DeVita-Goldstein, senior vice president of global marketing.

Featuring 26 shades, the new colorFX collection’s kits contain 30 nails, a prep pad, a mini nail file and a manicure stick, and carry an SRP of $10.99. 

La Roche-Posay is debuting a new line of products that contain a new multi-patented molecule created by L’Oréal innovation. 

The new MelaB3 line features a serum and SPF that are formulated to help protect the skin and work in tandem to improve the appearance of dark spots. 

Powered by Melasyl, the Mela B3 Serum is formulated to treat localized hyperpigmentation and even persistent dark spots while also helping improve skin tone uniformity. The discoloration dark spot solution also contains 10% niacinamide pigment inhibitor, retinyl palmitate, LHA exfoliator and carnosine antioxidant. 

The MelaB3 UV is a daily anti-aging moisturizer with SPF that is suitable for all skin types. Made to protect against visible signs of sun damage, the product is also formulated with Melasyl and 5% niacinamide, is easily blended into the skin and helps correct uneven skin tone, as well as fine lines and rough skin texture. 

Both of La Roche-Posay’s new launches, Mela B3 Serum and MelaB3 UV are available for purchase online and at drug stores nationwide. 

Sally Hansen is bringing major relaxation vibes to the nail care aisle with its new Color Therapy Bliss collection. 

Featuring 8 nourishing polishes that are infused with such ingredients as argan oil and biotin, the collection consists of calming shares that not only provide color but also help strengthen nails, the brand said. 

Available shades include Morning Meditation, One Day at a Time, Positivi-Tea, Pamper Me Purple, Dressed to Chill, Cool as a Cucumber, Serene Green and Everything Zen, which retail for $9.99 each and can be found at mass market, drugstore, food and e-commerce retailers nationwide.