Walgreens piloting MedAvail self-service pharmacy kiosks
Dove Deodorant partners with stylist Erin Walsh
ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Deodorant has teamed up with fashion stylist, Erin Walsh, to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.
In celebration, Dove is challenging women across the United States to ditch their sleeves for the chance to win a trip to New York City Fashion Week and VIP styling session with Walsh.
When shaving, 36% of what is removed is skin, which can lead to visible irritation and uncomfortable sensitivity. Dove Advanced Care, an anti-perspirant/deodorant with NutriumMoisture, is clinically proven to reduce irritation from shaving, the company stated. The moisturizing formula also offers 48-hours of odor and wetness protection.
"The Dove brand is committed to creating products that deliver genuine improvement and help women build confidence with excellent care," said Matthew McCarthy, senior director of deodorants/antiperspirants at Unilever. "We are doing that in the deodorant category by offering product innovations that provide odor and wetness protection — plus essential skin care."
There are several ways to get involved in the nationwide Sleeveless Challenge:
- Women can enter to win a trip to New York City by sharing a picture or writing a product review at Dove.com/SleevelessSummer;
- Join the sleeveless celebration in New York City's Times Square on July 23, where women will be invited to walk a runway and raise their arms in confidence; and
- Sleeveless-inspired prizes will be awarded when photos on Twitter or Instagram are shared using #SleevelessSummerSweeps.
Dove Advanced Care Anti-Perspirant/Deodorant is available in 11 Dove scents and two different moisturizing formulations to address individual skin care needs. The full line of products can be purchased at mass, food and drug retailers nationwide for a suggested retail price of $4.99.
L’Oréal USA, FTC reach agreement on ad claims
NEW YORK — L'Oréal USA announced that it has reached an agreement with the Federal Trade Commission, ending an inquiry regarding certain advertising claims that were discontinued some time ago.
The proposed agreement imposes no monetary penalties and states that L'Oréal USA does not admit any improper advertising practices. The agreement is subject to a 30-day public comment period and final approval by the Commission.
In response to the agreement L'Oréal USA chief communications officer Kristina Schake stated, "L'Oréal USA's recent agreement with the Federal Trade Commission dealt with a limited number of advertising claims the company made for two of its many skincare product lines: Youth Code from the L'Oréal Paris brand and Genifique from the Lancôme brand. The claims at issue in this agreement have not been used for some time now, as the company constantly refreshes its advertising. The safety, quality and effectiveness of the company's products were never in question. Going forward, L'Oréal USA will continue to serve its customers through industry-leading research, scientific innovation and responsible advertising as it has for the last 60 years."