Publix test-marketing customer deal site

TAMPA BAY, Fla. — Publix is test-marketing a website that allows shoppers to register for special offers in lieu of a card-based loyalty program, The Tampa Bay Times reported on Monday. 

Ed Crenshaw, Publix CEO, talked about the new site at the University of Florida's Retail Smarter Conference last week in Orlando, Fla., the paper reported. 

According to the report, shoppers will be able to get customized notifications about deals and coupons on their smartphones when they enter a store.