Murad names chief marketing officer

EL SEGUNDO, Calif. — Skin care company Murad has hired Elizabeth Ashmun as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education, for products, services and new market opportunities.



Ashmun will report to Richard Murad, global GM. She comes to Murad from Kate Somerville with more than 17 years of experience in developing and implementing strategic business plans for brand management. Most recently, Ashmun was VP of global marketing at Kate Somerville, where she helped the company achieve double-digit growth across all retail channels and expand internationally into Canada, Singapore, Malaysia, Australia, New Zealand, South Korea and Hong Kong.



Her experience also includes running the sugar confectionary domestic business at Nestlé and managing a portfolio of the company’s brands including SweeTARTS, Laffy Taffy, Nerds, Spree and Nips.