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Murad names chief marketing officer

BY DSN STAFF

EL SEGUNDO, Calif. — Skin care company Murad has hired Elizabeth Ashmun as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education, for products, services and new market opportunities.

Ashmun will report to Richard Murad, global GM. She comes to Murad from Kate Somerville with more than 17 years of experience in developing and implementing strategic business plans for brand management. Most recently, Ashmun was VP of global marketing at Kate Somerville, where she helped the company achieve double-digit growth across all retail channels and expand internationally into Canada, Singapore, Malaysia, Australia, New Zealand, South Korea and Hong Kong.

Her experience also includes running the sugar confectionary domestic business at Nestlé and managing a portfolio of the company’s brands including SweeTARTS, Laffy Taffy, Nerds, Spree and Nips.
 

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ScentSicles offers alternative to live greenery

BY Ryan Chavis

ATLANTA — ScentSicles, a line of eco-friendly scented ornaments, is rolling out three new products for the holidays. The festive new additions include Scented Sprigs, AutoSticks and Decorative Ornaments. ScentSicles can be used to decorate trees or may also be tucked into wreaths and garland to provide the scent of fresh-cut Christmas trees. The product offers an alternative for consumers who use artificial greenery, but want the experience of having a live tree. 
 
ScentSicles holiday scents include: White Winter Fir, Christmas Time Spruce, It's a Wonderful Pine, SnowBerry Wreath and Two Dashes of Cinnamon. Each package includes 10, 3.5-inch sprigs with fragrance that lasts up to 30 days. Each package of Decorative Ornaments includes five scented ornaments to hang on a tree. The company's Autosticks provide the aroma of Christmas trees in the car. 
 
"ScentSicles instantly bring the holidays to life, and we're proud to expand the original ScentSicles line this year with the addition of several new products for the season," said Nick McKay, CEO of Enviroscent. "Whether driving to grandma's house, decorating your tree or hanging a wreath on your front door, every family can now experience the joy of Christmas with ScentSicles' authentic fragrance of fir, spruce, pine and cinnamon." 
 
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Provisor Marketing names new project manager

BY Antoinette Alexander

DEER PARK, Ill. — Provisor Marketing has appointed Brenna McPeek as a project manager.

McPeek graduated from Cornell University in 2013, and throughout her college and work experience has developed expertise in the marketing and publicity industries. She spent the past year as an editorial assistant at Viacom in their in-house advertising department, where she wrote promotional copy and provided support to the editorial team and head of the department. Over the last several years, McPeek provided support to Provisor Marketing on a freelance basis and is now joining the team full time.

Provisor provides service to brands at any life stage and works with brands across many categories, but its specialty lies in developing marketing strategies that aid small to mid-sized CPG brands. Its experience includes marketing and selling products in traditional, as well as specialty retail trade channels.
 

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