Manufacturers look to solution-based products
In recent months, several manufacturers have come to the table with new, solution-based formulas that lean more toward treatments to battle such ailments as thinning hair and sensitive scalp.
"Thinning hair and hair fall are a universal — and for many, very emotional — problem for millions of women and men," stated Cihat Dunder, founder and CEO of B'iota Botanical Laboratories, in announcing the U.S. debut of its European herbal solution for people with thinning hair.
According to the American Academy of Dermatology, hereditary hair loss is a medical condition that affects about 30 million American women and about 50 million American men. Furthermore, a man has a 50% chance of experiencing hair loss by the time he is 50 years old.
After more than a decade in more than 35 countries, B'iota Botanical recently entered the U.S. market with B'iota shampoos and leave-in serum, which feature a proprietary blend of ingredients developed over four years by B'iota. When applied directly to the root of the hair, it has been clinically shown to reduce thinning hair due to damage and revitalize the appearance with thicker, fuller, stronger and faster-growing hair, the manufacturer stated.
Looking to help women battle fine and thinning hair, Dr. Lawrence Samuels, chief of dermatology at St. Luke's Hospital in St. Louis and founder of skin care and hair care product line Rx Systems PF, has formulated a line of hair-volumizing products and supplements called D-Fine. The D-Fine line of hair volumizing products includes shampoos, conditioners and vitamin supplements formulated to strengthen and thicken hair while promoting hair growth.
To help those suffering from sensitive scalp — which experts describe as itching, redness, tingling and burning — Kérastase Paris has brought its Dermo-Calm line to the United States. According to the brand, studies have shown that 2-out-of-5 women and 1-out-of-3 men are concerned with the health of their scalp because of its sensitive nature. Dermo-Calm aims to instantly soothe and calm a sensitive scalp, while providing suppleness and softness to hair. The collection includes Bain Vital Dermo-Calm shampoo and Sensidote Dermo-Calm intensive treatment.