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Hello Products, Panty Fresh win DSN/ECRM Buyers’ Choice Awards

BY DSN STAFF

Hello Products won the Drug Store News/ECRM Buyers’ Choice award for its Activated Charcoal Extra Freshening Mouthwash during ECRM’s recent Personal Care, Grooming, Oral & Travel/Trial EPPS held recently in Las Vegas. Panty Fresh was a finalist for its Panties On the Go 4-in-1 Pocket Size Kit.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

“The winners of this year’s Personal Care, Grooming, Oral & Travel/Trial Buyers Choice awards are clear examples of the product innovation that buyers are seeking,” Tony Giovanini, SVP of HBC for ECRM, said. “One leverages the increasingly popular natural ingredient of activated charcoal, and the other addresses portability and convenience — two key hot buttons among consumers.”

Montclair, N.J.-based Hello Products develops natural oral care products that are gluten-free, vegan, cruelty-free and free of synthetic dyes, artificial sweeteners/flavors, parabens, microbeads, and triclosan. These items include activated charcoal teeth whitening, breath freshening, sensitivity relief, and cavity protection products.

Its fluoride-free Activated Charcoal Extra Freshening Mouthwash is formulated to make swishing fun and friendly by harnessing the power of activated charcoal, a natural detoxifier that freshens breath. It doesn’t use alcohol and incorporates coconut oil to moisturize, tea tree oil to cleanse, and xylitol, mint, spearmint and peppermint for flavor. The rinse is designed to be paired with Hello’s best-selling Activated Charcoal Fluoride-Free Whitening Toothpaste and new BPA-Free Toothbrush with activated charcoal bristles.

Panty Fresh, Roslyn, N.Y., developed its Panties On the Go 4-in-1 Pocket Size Kit to help women feel fresh, clean and confident while on the go. Designed with portability in mind, the sachet holds four essential items, including a luxury pair of seamless reusable underwear, panty liner, a feminine fresh wipe and a wash-me bag to hold the previously worn panties for later laundering.

Available in two styles, three colors and four sizes that fit up to a size 22, the kit is meant to be “the ultimate lifesaver” for frequent uncomfortable and embarrassing surprises such as vaginal discharge, sweat, odor, periods or bladder control accidents; as well as unforeseen situations such as travel cancellations, flight layovers, long work days and unplanned sleepovers. In addition, the company donates $1 towards Autism Awareness and Autism Research for every product picture posted on Instagram using the hashtag #pantyfreshgivesback.

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