Duane Reade to blast allergy coupons on high-index days through Poncho app

BY Michael Johnsen

NEW YORK — Walgreens’ Duane Reade stores will be promoting its allergy remedies on days with high allergy indexes through Poncho, a text- and email-based weather app, according to a story published by Mashable on Tuesday. 

The offering will be Poncho’s first step into monetizing its service, according to the report. 

The promotion, which was negotiated by OMD Ignition Factory according to the report, will run through June 7.


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