Boots U.K. pilots MobileFirst sales assist app

NOTTINGHAM, U.K. — IBM Inc. is expanding the IBM MobileFirst for iOS portfolio of apps for retailers. Boots U.K. and American Eagle Outfitters are among the retailers who have signed on for MobileFirst apps.

“The pilot of the IBM MobileFirst for iOS Sales Assist app will seek to explore how we can further empower our colleagues to be able to turn each customer interaction into a unique and personal experience," said Robin Phillips, director of multichannel, Boots U.K. "Boots colleagues will have access to real-time data and insight from across the company in the palm of their hands, allowing them to offer shoppers even greater levels of service- including real-time stock availability and easy in store ordering."

New Mobile First apps for retail include Dynamic Buy, which gives retailers gain real-time perspective and data-driven recommendations on how products are performing and seasonal recommendations, for example, helping retailers realize better return on investments, according to IBM.

Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics and linked to core enterprise processes. The apps can be customized for any organization and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices.