News Briefs
- 8/27/2025
Simply Lemonade teams up with Baked by Melissa for limited-edition cupcakes
New York City-based dessert company Baked by Melissa is teaming up with Simply Lemonade on a new range of sweets inspired by the lemonade line.
Inspired by Simply Lemonade’s beverages, the cupcake range includes:
- Lemonade Cupcake: Lemon yellow cake, lemon yellow icing and drizzle;
- Strawberry Lemonade Cupcake: Simply strawberry cake, yellow lemon icing and lemon streusel topping;
- Blueberry Lemonade Cupcake: Simply blueberry cake, yellow lemon icing and lemon streusel topping.
Retailing for $37, the Baked by Melissa x Simply Lemonade collaboration is available for purchase until Sept. 1 online and in Baked by Melissa stores.
- 8/25/2025
Ka’Chava rolls out new strawberry flavor
Whole body meal shake brand Ka’Chava recently broadened its portfolio with the launch of a new flavor.
Joining the brand’s roster is the new strawberry flavor, which contains 25 g of plant-based protein, 6 g of fiber and 26 vitamins and minerals.
Made with freeze-dried organic strawberries and more than 85 superfoods, the beverage also contains adaptogens, omega-3s and probiotics to aid in the support of energy, digestion, metabolism, cognition, immunity and wellness, the company noted.
“We’re thrilled to launch our most requested flavor—strawberry. Carefully crafted with real strawberries and no artificial flavors or sweeteners, it delivers head-to-toe nutrition in every creamy sip,” said Louise Todd, chief operating officer. “With Strawberry joining our top-selling Chocolate and Vanilla, we’ve perfected the trio of classic flavors our customers love, offering a truly complete meal to help them feel their best.”
- 8/22/2025
Skittles blends sweet, spicy flavors with Gummies Fuego
Skittles is bringing together sweet and spicy flavors with the launch of a new product.
The latest innovation from the brand is the Gummies Fuego, which features a tangy chili layer on a classic gummy snack.
"At Mars, we're always paying attention to emerging trends and looking for exciting new ways for our fans to experience Skittles," says Ro Cheng, vice president, marketing, Mars Wrigley North America. "With Skittles Gummies Fuego, we're adding some spice to a sweet, original fan favorite, bringing a bold flavor experience that we know "swicy" fans will enjoy."
Available in five flavors—mango, watermelon, strawberry, raspberry and lemon—consumers can find Skittles Gummies Fuego available nationwide at select retailers this fall and beginning January 2026 with a wider rollout.
- 8/21/2025
Ritual intros Iron BioSeries
Ritual has recently launched its first-ever iron supplement.
The new Iron BioSeries is a high-dose iron supplement that is pregnancy safe and designed to help women who are navigating low iron during key life stages, including pregnancy and postpartum, the brand noted.
Featured in the product is the brand’s BioSeries 3-in-1 Capsule Technology, which is created for every other day dosing to help support the release of iron when the body’s hepcidin levels are too low for optimal absorption. The product works with the body’s natural rhythm.
Also included in the supplement are 60 mg of Ferrous Bisglycinate Iron to promote red blood cell formation, oxygen transport and energy metabolism; 24 mg of Vitamin C to support iron absorption and immune function; and 260 mcg of Beta-carotene (Vitamin A) to promote iron metabolism and antioxidant support.
Ritual’s Iron BioSeries is available for purchase online for $25.
- 8/21/2025
Lay’s launches snacks inspired by tailgate parties
Lay’s is bringing all the classic flavors of a tailgate party to the chip aisle.
The brand is launching a new range of limited-edition chips, which include:
- Lay’s Hot Sauce: A hot sauce-flavored potato chip that contains a bold and tangy hint of heat;
- Lay’s Wavy Loaded Nachos: Contains flavors of cheese, spices and jalapeño; and
- Lay’s Kettle Cooked Cheesy Buffalo Dip: This chip contains notes of buffalo sauce and cheese.
Consumers can find the snacks available at retailers nationwide and online at Snacks.com.
- 8/18/2025
Gelish, Morgan Taylor roll out Living Our Life nail color collection
Fall is right around the corner and Gelish and Morgan Taylor are prepping for the seasonal change by rolling out a new nail color collection.
The latest from the brands is the Living Our Life range, which features shades that embrace the summer-to-fall transition.
Shade part of the line includes:
- Night After Night – Indigo Crème
- Hit The Hotspot – Bright Brick Red Crème
- Sunset My Heart On Fire – Pumpkin Spice Iridescent
- Main Street Magic – Antique Gold Metallic
- Let’s Get Loud – Champagne Peach Pearl
- Moonlit Moments – Ivory Crème
Gelish Soak-off Gel retails for $14 and Morgan Taylor Lacquer carries an SRP of $10.