News Briefs

Summer is still in full swing, but some retailers are giving shoppers a head start on the spooky season.

Target has rolled out more than 1,500 Halloween-related items on its website, with prices starting at $1. The assortment include everything from an 8-foot-tall pumpkin ghoul and trick-or-treat and food items, to sophisticated mix-and-match décor items done in a “gorgeously bleak style,” the retailer said. 

Target is also offering an extensive lineup of costumes, starting at $10, for kids and adults alike. The selection includes hundreds of new and only-at-Target costumes.

“We know millions of families love Halloween and don’t want to wait until October to shop, so Target is ready with over 1,500 new items so you can start preparing right now,” said Rick Gomez, chief commercial officer at Target. “With great value on delicious treats from Favorite Day and beloved national brands, stylish decor and costumes for kids of all ages, Target has everything you need to celebrate a magical season.”

This news originally appeared on sister publication Chain Store Age. 

Nutrition company AG1 is expanding the flavor profiles in its Next Gen supplement line. 

Now available in tropical, berry and citrus varieties, the supplement contains plant-based sources without added sugar or artificial sweeteners, per the brand. 

Next Gen contains five probiotic strains with vitamins and minerals, and is designed to help close nutrient gaps, as well as support gut health.

The tropical flavor contains notes of papaya and passionfruit; berry features blueberry and strawberry flavors; and citrus has lemon and orange notes. 

Consumers can find the new flavors of AG1 Next Gen as a pouch and in travel packs online. 

There’s a new vanilla-inspired fragrance from Octavia Morgan making its debut. 

Vanillin Supreme is the latest launch from the brand and is a gender neutral scent that features notes of vanilla bean. 

The full fragrance profile includes elemi and soft jasmine, as well as rum, sandalwood and Madagascar vanilla, per the brand. 

In addition, Octavia Morgan also shared that its Casablanca scent is now available at Ulta.com. 

Consumers can purchase Vanillin Supreme in a 10-mL size for $45 and a 50-mL size for $150 at Ulta.com.  

Keebler is getting into the Halloween spirit early this year with the launch of its Fudge Stripes Cookies. 

New from the brand are the limited-edition Spookie Fudge Stripes Cookies, which are chocolatey vanilla-flavored cookies with orange stripes and festive designs. 

To celebrate the launch, Keebler is partnering with zoos across the country for the "Find the Stripes Zoo Scavenger Hunt," which prompts families to find striped animals and log their discoveries for a chance to win prizes.

"We believe the best adventures happen when families explore together," said Kelly Flaherty, Brand Marketing, Keebler Fudge Stripes. "This Halloween, we're inviting families to discover our new Spookie Fudge Stripes cookies in stores and uncover the wild world of striped animals alongside other zoo Halloween traditions."

Consumers can purchase the cookies at retailers nationwide. 

Fazit’s Glitter Freckle Makeup Patches, which were worn by musician Taylor Swift, are now launching on Walmart shelves. 

The brand announced that its Gold and Silver Glitter Freckles will be available on 1,400 of the retailer’s shelves. 

In addition, the Red and Blue Glitter Freckles from the Team Spirit collection will also be available at Walmart alongside two SKUs exclusive to the retailer‑Gold and Black Game Day Speckles. 

The Gold and Black Game Day Speckles are a bold twist on traditional eye black. 

Lastly, Fazit shared that Walmart will be hosting a The Game Day Glam sidecap, which will feature its products, run throughout August and be followed by an inline presence in 400 doors.

Isle of Paradise’s Sunny Serum line is expanding with the introduction of a new shade. 

Joining the brand’s portfolio is Champagne, a lighter golden shade for a natural, glowing complexion, the brand said.

Sunny Serum is a liquid bronzing product that is formulated with niacinamide, squalene and jojoba oil to help improve skin tone and texture. The serum is also designed to hydrate, protect against water loss and aid in reducing redness, the brand shared. 

The serum can be worn alone or added to any skin care or foundation, and offers buildable results with a deeper bronze with increased application, per the brand. It is suitable to be used on the face, chest or legs. 

Retailing for $25, Isle of Paradise’s Sunny Serum in the new Champagne shade is available for purchase at Sephora.