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News Briefs

  • 7/24/2025

    CoverGirl expands Lash Blast range with Bond Mascara

    covergirl lash Blast Bond Mascara

    There’s a new mascara joining CoverGirl’s Lash Blast line. 

    Lash Blast Bond Mascara is infused with a lash-bonding complex that helps lashes feel protected and aims to help improve their quality and volume. 

    Featuring a precision-curve brush that lifts and separates each lash, the mascara also offers up to 24 hours of clump-free, smudge-free and flake-free wear, the brand shared. 

    Suitable for sensitive eyes and contact lens wearers, the mascara is ophthalmologically tested, is vegan, formulated without parabens, mineral oil, talc, fragrance or sulfates and is Leaping Bunny Approved by Cruelty-Free International. 

    Available in extreme black, black, brown and extreme black waterproof shades, CoverGirl’s new Lash Blast Bond Mascara retails for $10.48. 

  • 7/22/2025

    Listerine unveils Watermelon Mint Alcohol Free Mouthwash

    listerine watermelon mint

    There’s a new launch from Listerine exclusively hitting Target shelves for a limited time. 

    Recently, the brand introduced its new Watermelon Mint Alcohol Free Mouthwash. 

    This alcohol-free mouthwash offers a mild and less intense taste, provides up to 24 hours of protection from germs that may cause bad breath and is powered by essential oils, the company shared.

    Available in a 500-mL size, the product is available in store and online at Target while supplies last. 

  • 7/18/2025

    Target reportedly releases return to office plan

    target teaser

    Rick Gomez, chief commercial officer of Target, has reportedly asked some members of the commercial team to return to the office three days a week starting Sept. 2, per a Retail Dive report.

    Gomez sent an email to corporate commercial employees last week telling hybrid employees in the Twin Cities area of Minnesota to come into headquarters on days of their choosing while factoring in business needs. The decision is intended to help create consistency, per the internal email Target shared with Retail Dive.

    “More time together, in the office, will help us grow our business faster, solve problems quickly, and build stronger relationships across our commercial team and with our partners,” Gomez told employees.

    Gomez stressed flexibility in the policy change and doesn’t want to take a one-size-fits-all approach, per the internal email, the report said.

    “Team members tell us they see the benefit from the in-person connection and collaboration that’s a part of being in the office,” a Target spokesperson said in a statement to Retail Dive. “At this point, individual leaders are empowered to make decisions for their teams based on company guidance as well as what’s best for the role they play in our business.” 

    The report noted that Gomez has worked at Target since 2013 and currently oversees its multicategory merchandise assortment, owned brands, enterprise insights and merchandising planning. Prior to becoming commercial head in July 2024, Gomez served in several leadership positions at Target including chief marketing officer and chief food and beverage officer.

    The shift in the office work policy occurs as Target is involved in a multiyear merchandise revamp that began in March, which includes a focus on newness and private labels. The initiative is part of a larger five-year goal to top $15 billion in sales growth by 2030, per the report. 

  • 7/24/2025

    The Honest Company redesigns its Clean Conscious Diapers

    honest clean conscious diaper

    The Honest Company has unveiled the launch and redesign of its Clean Conscious Diapers. 

    Designed with the brand’s focus of safety, performance and ingredient transparency, the relaunch includes new Comfort Dry Technology. This includes a five-point leak protection system that locks in wetness from every angle to keep the baby dry and comfortable, the company says. 

    The diaper also features an a core that absorbs wetness, leg cuffs that catch leaks on the fly, flexible stretch wings for a snug and irritation-free fit, per the brand. 

    In addition, it is made with breathable, plant-based materials for sensitive skin and comes in stage-specific fits that range from newborn to toddler. 

    Retailing from $12.99 to $49.99, the Clean Conscious Diapers are available for purchase online at Honest.com, Target, Amazon and other retailers nationwide.

  • 7/18/2025

    Premier Protein goes dairy-free with Almondmilk Non-Dairy Protein Shakes

    premier protein

    Premier Protein is catering to those who are dairy-free with a new range of protein shakes. 

    The new Almondmilk Non-Dairy Protein Shakes line from the brand is made with almondmilk, contains 20 g of non-dairy protein per serving, 160 calories and 5 g of sugar, per the brand. 

    Made with non-GMO ingredients, no artificial flavors, colors or sweeteners, the range is available in three flavors—chocolate, vanilla and coffee. 

    Consumers can find the new launch at retailers nationwide, including Target and Amazon, in a count of four that retails for $11.99 and a 12-count for $32.49. 

  • 7/17/2025

    Aveda adds shine, protects hair against frizz via Miraculous Oil

    aveda miracle oil

    Aveda has launched a new hair care product formulated to add shine, smoothen strands and offer frizz protection. 

    The new Miraculous Oil, which contains its camelina oil ferment and botanical oils, including Tsubaki oil and daikon seed oil. 

    Created to help leave hair soft and smooth with a shine, the oil has an aroma with 25 flower and plant essences that include lavender, ylang-ylang and petitgrain. 

    “Miraculous Oil lives up to its name from an artistry perspective; it’s a miraculous must-have that I can’t live without,” said Antoinette Beenders, Aveda’s senior vice president of global professional artistry. “For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!”

    Aveda’s Miraculous Oil is now available for purchase at specialty retailers, salons and online on the brand’s website. 

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