News Briefs

CoverGirl is rolling out a new mascara designed with a 50° curved fiber brush to curl, lift and fan even the smallest and straightest lashes from root to tip.

Infused with plant-based keratin and lifting waxes, the mascara is transfer-proof, smudge-proof and provides up to 24 hours of wear, the brand said. 

“CoverGirl recognized that beauty users want a mascara that’s affordable but won’t compromise on bold volume, and that’s exactly what the Eye Enhancer 3D Mascara delivers. This versatile mascara offers three key benefits in one accessible and affordable product that we know beauty lovers, especially Gen Z, crave. With this launch we also tapped into social and product trends to identify a shade palette that is bolder and more youthful,” said Mary Santangelo, senior vice president, CoverGirl global marketing, at Coty.

Ophthalmologically tested to be suitable for all eyes including sensitive and contact lens wearers, the new Eye Enhancer 3D Mascara comes in three shades—Intense Black, Dark Chocolate and Berry Brown. 

Shoppers can pick up CoverGirl’s new Eye Enhancer 3D Mascara wherever the brand’s products are sold. 

Kit Kat is rolling out its new Pink Lemonade Flavored Bar, which features wafers wrapped in a pink lemonade flavored crème containing hints of strawberry. 

“Creating new, unexpected flavor experiences for our Kit Kat fans is at the core of what we do,” said Hilary Long, Kit Kat brand lead. “The Kit Kat Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun.”

The Kit Kat Pink Lemonade Flavored Bar is available nationwide in standard and king sizes. 

La Roche-Posay is introducing a new SPF offering — Anthelios UV Hydra Sunscreen with SPF 50. 

Formulated for all skin types and tones, including dry skin, the product helps protect against harmful rays and is infused with hyaluronic acid for hydrated and healthier skin, the brand said. 

Made to leave a dewy finish with a barely there texture that blends invisibly into the skin, it is powered by Cell-Ox Shield Technology to help protect the skin from free radicals caused by UV rays. It's also oxybenzone and octinoxate-free. 

Retailing for $39.99, La Roche-Posay’s new Anthelios UV Hydra Sunscreen with SPF 50 is available online and at drugstores nationwide. 

Pringles is changing the way consumers think of its classic crisp snacks. 

The brand has rolled out its first-ever puffed offering, Pringles Mingles, which are crispy on the outside and light and airy on the inside. 

Each bite-sized puff mingles two flavors and comes in a bowtie-style shape inspired by its mascot, Mr. P. 

“Our iconic Pringles can is part of our identity — and it's not going anywhere — but we're always looking for new ways to innovate and satisfy our fans' latest cravings,” said Mauricio Jenkins, US marketing lead for Pringles. “This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family, whether munching at home for movie night, at a party or on-the-go.”

Available in three flavors—cheddar and sour cream, sharp white cheddar and ranch, and dill pickle and ranch—Pringles Mingles will roll out to retail shelves nationwide beginning in October. 

Rimmel London has unveiled its Kind & Free Brow Wax. The product, which is a clear and universal brow wax, is designed to offer long-lasting hold and is easy to apply, the brand said.

The brow wax is is formulated without the use of perfume and mineral oils, the brand shared. It is also a cruelty-free, vegan and clean formula.

Retailing for $7.99, Rimmel London’s Kind & Free Clean Brow Wax is available for purchase wherever the brand’s products are currently sold. 

The Chips Ahoy! brand is entering the gluten-free aisle. 

The brand announced the launch of its gluten-free chocolate chip cookie, which will be a permanent addition to its lineup. 

“When we set out to create our first Chips Ahoy! Gluten Free cookie, we didn’t want it to be a good gluten free cookie, we wanted it to be a great cookie that's also gluten free,” said Jainette Quinones, brand manager Chips Ahoy! Innovation. “I am proud to say that our innovation team has succeeded— the new Chips Ahoy! Gluten Free cookie is an absolutely delicious cookie that everyone can enjoy.”

Chips Ahoy! Gluten Free is now available for purchase in the gluten free aisle of stores.