News Briefs

Fresh just launched a new product in its Black Tea collection. 

The latest rollout from the brand is the Black Tea Renewal Serum, powered by Mauritius black tea extract, that aims to offer retinol-like results while staying gentle on the skin, per the company. 

Formulated to help with skin firmness, smoothing wrinkles and evening out the skin tone, the product includes notable ingredients like Ocean kelp extract to help skin elasticity; niacinamide to aid in minimizing the look of pores and uneven skin tone; and Ceramide NP to assist in strengthening the skin barrier. 

Available in a 30-ml size for $82 and a 50-ml size for $116, Fresh’s new Black Tea Renewal Serum is available for purchase on the brand’s website.

Kiehl’s is unveiling its latest product launch, which it boasts as a cleanser, spot treatment and face mask all in one. 

The new Gently Effective Acne-Treating Cleansing Paste is a charcoal and salicylic acid cleansing paste formulated to help dry out pimples without drying the skin, the brand shared. 

Also containing cica centella and glycerin to aid in maintaining the skin’s moisture barrier to help reduce dryness. 

The invisible liquid patch is designed to help quickly clear pimples and whiteheads while also aiding in the prevention of new blemishes from forming. It also helps protect against external aggressors, the brand shared. 

Available in a 125 ml size for $29 and a 15 ml size for $30, Kiehl’s new Gently Effective Acne-Treating Cleansing Paste is available for purchase at Ulta.com and Kiehls.com. 

Bobbie Organic Original Infant Formula is debuting at Costco.com, which the company noted is a huge milestone for the brand and allows new parents healthier options for their little ones.

The exclusive two-pack of Bobbie’s 14 oz. Organic Original Infant Formula will be available to shop online for $39.99. 

The limited edition online deal is a chance for Bobbie to become the only Organic infant formula available in Costco stores nationwide, earning a permanent spot on shelves across the United States, the company said.

Bobbie’s American-manufactured formulas are inspired by breast milk science, EU nutritional standards and organic practices, the company noted.

L’Oréal Paris is introducing consumers to its first AI beauty assistant—Beauty Genius. 

The tool, which utilizes the brand’s AI technology, offers knowledge on hair care, hair color, makeup, skin care, clinical studies, ingredients and a catalog to aid in product recommendations and advice. 

Some of the highlights of Beauty Genius include personalized diagnostics of skin and skin tone that have been trained in more than 150,000 dermatologist annotations, as well as virtual try-on technology that’s been trained on an inclusive data set and tested by makeup artists on more than 10,000 products in 50 countries, per the brand. 

In addition, the tool also offers personalized education with curated video content, has the ability to answer questions about sensitive topics in a digital environment, and in partnership with Meta, will be available via WhatsApp in 2026. 

Beauty Genius is available to use via the L’Oréal Paris website. 

For the first time since 2017, Oreo is bringing back its Blueberry Pie cookies. 

The cookies feature a blueberry-flavored crème that is sandwiched between two graham cracker-flavored cookies. 

Consumers will be able to get their hands on the Blueberry Pie cookie from Oreo at retailers nationwide for a limited time. 

Nixit, a direct-to-consumer brand that developed reusable menstrual cups, recently shared that its retail footprint has broadened. 

Two of the company’s products—Menstrual Disc and Travel Wash—are now available in-store at 215 H-E-B locations across Texas. 

“This is a significant step for us in our retail expansion,” says Rachael Newton, founder of nixit. “More retailers are recognizing that shoppers want better options - products that are sustainable, effective, and actually designed with their needs in mind. Making those options available at beloved regional grocery stores like H-E-B helps normalize reusable period care and makes it easier for people to choose what’s best for their bodies.”

The retail expansion builds on the brand’s roots within the independent and natural grocery channels, and it also reflects the growing demand among retailers for low-waste and safe women’s personal care products, the company noted.