News Briefs


Kellogg’s Special K simplifies snacking with protein bars

special k protein snack bar

Kellogg’s Special K is looking to take the worry out of snacking with its new protein snack bars line.

Featuring 6 g of protein and 90 calories per bar, the protein snack bars are designed to help consumers find easy ways to refuel and reenergize while on the go, the Battle Creek, Mich.-based company said.

“Sometimes you just need a second to pause and do something for yourself that’s going to energize you. At Special K, we love to offer that special combination of indulgent-tasting flavors plus functional ingredients like protein in a portable snack that’s perfect for stashing in your bag, car or desk drawer,” said Heidi Ray, senior director of brand marketing at Kellogg’s portable wholesome snacks. “Our new Special K Protein Snack Bars are a delicious mini option you can feel good about enjoying, so you’re able to take a moment and get a little boost of energy to help fuel you for whatever your day has in store.”

Available in sweet berry vanilla and rich chocolatey brownie sundae flavors, Special K Protein Snack Bars are now available at grocery retailers nationwide for the suggested retail price of $4.29 for a five-count package.


CHPA emphasizes narrow focus of USPSTF guidelines on dietary supplements, broader benefits


The Consumer Healthcare Products Association had a mixed response to the U.S. Preventive Services Task Force's updated recommendation on vitamins, minerals and multivitamin supplements.

CHPA noted that USPSTF continues to find that there isn't enough evidence to support if supplements help prevent cardiovascular disease and cancer, yet CHPA also said the benefits of dietary supplements is growing.   

CHPA's senior vice president of dietary supplements, Duffy MacKay, issued a statement, which reads: “The USPSTF found again what it found in 2014 and in 2021, that there is not yet enough evidence to determine if vitamin and mineral supplements help prevent cardiovascular disease and cancer. However, dietary supplements should not be confused with drugs, and beyond the narrow focus of this review, the broader evidence base for the benefits of dietary supplements is growing rapidly.”

“The NIH Office of Dietary Supplements reminds consumers and healthcare providers that supplementation can be helpful for people, including those over 50, those who could become pregnant, breastfed babies and toddlers, those who avoid certain foods or who have poor diets, and many others,” according to MacKay.


NCPA lauds Senate committee for advancing PBM Transparency Act

medication spending teaser

The Senate Committee on Commerce, Science and Transportation voted to advance the Pharmacy Benefit Manager Transparency Act (S. 4293), which was introduced by Sens. Maria Cantwell (D-Wash.) and Chuck Grassley (R-Iowa), and endorsed by the National Community Pharmacists Association.

The committee advanced the bill in a bipartisan vote of 19-9.

After the vote, NCPA CEO Douglas Hoey issued the following statement: “Health insurer-owned PBMs have one-sided relationships with consumers and pharmacies, and these relationships lead to higher prescription drug prices and restricted access to care. PBM tactics are causing small business pharmacies to struggle to remain viable and open to provide needed healthcare services. They must be reined in.”

“NCPA strongly supports the PBM Transparency Act and applauds its progress through the Senate Commerce Committee. We encourage Senate leadership to bring it swiftly up for a vote and will continue working to assist Senators Cantwell and Grassley in moving it forward,” the organization said in the statement. 

The PBM Transparency Act empowers the Federal Trade Commission to increase drug pricing transparency and hold PBMs accountable for unfair and deceptive practices that drive up the costs of prescription drugs at the expense of consumers. It would ban deceptive unfair pricing schemes like spread pricing and prohibit arbitrary clawbacks of payments made to pharmacies.

During the Commerce Committee’s session, the legislation was amended to allow other state officials to bring action to enforce the law if the state attorney general lacks jurisdiction to do so, and to add text relating to a Government Accountability Office study of PBM practices.


Violife debuts plant-based dips

violife vegan dips

Violife is expanding beyond its well-known line of vegan cheese with the introduction of three new plant-based dips.

Free of dairy, nuts, soy, gluten and preservatives, the three new dips include:

  • French Onion: Made with such simple ingredients as coconut oil and real onions;
  • Spinach and Artichoke: Made with vegan and simple plant-based ingredients that include coconut oil, real spinach and artichokes; and
  • Ranch: Made with plant-based ingredients that include coconut oil and herbs.

“Consumers love the taste and convenience of dips, and we are excited to bring Violife’s delicious plant-based take on these classic flavors to life!” said Debra Yoo, senior brand manager at Violife. “We know that these new dips will appeal to consumers across the country, whether they are vegan, dairy-free or curious about plant-based foods.”

Violife’s three new dips are available at Whole Foods Market.  


Pixi illuminates complexions with On-the-Glow Bronze

pixi on the glow bronze

Pixi is releasing a brand-new product designed to deliver a glow to any user while on the go.

The On-the-Glow Bronze sticks offer consumers a hint of tint in an easy use to use format that is suitable for use on the cheeks and lips.

Formulated with fruit extracts for antioxidant protection, the solid tint is designed to blend effortlessly into the skin for a natural and bronze glow, the company said.

Other key ingredients include ginseng to revitalize and balance and aloe vera to soothe and calm.

Retailing for $18, Pixi’s On-the-Glow Bronze is available online at


Lisa Paley named CHPA chair-elect

Lisa Paley

The Consumer Healthcare Products Association, or CHPA, announced Lisa Paley as Chair-elect of the CHPA Board of Directors.

Paley will assume the position of board chair in March 2023, when current CHPA board chair Michelle Goodridge, president, U.S. Self Care, Johnson & Johnson Consumer, concludes her chairmanship. 

At its June meeting in Washington, CHPA also welcomed two new manufacturer members to its board of directors, including Kristin Recchiuti, CEO of Advantice Health, and Paul Wood, executive vice president, chief commercial officer and executive vice president, U.S. sales of Church & Dwight.

“I am delighted to welcome Kristin and Paul as our two newest board members,” said Scott Melville, president and CEO of CHPA, “and to congratulate Lisa on her appointment as chair-elect. Collectively, these individuals bring decades of consumer healthcare experience to our board that will help guide the association during these exciting times for self-care in the world’s largest market. I look forward to continuing to work together with each of them as we shape the industry we want for the future.”

The Consumer Healthcare Products Association is the national trade association representing the leading manufacturers and marketers of consumer healthcare products, including over-the-counter medicines, dietary supplements and consumer medical devices.