Piping Rock Health Products, LLC has announced that its brand, Nature’s Truth, is the No. 1 vitamin brand in Independent Pharmacy for 2022, according to Hamacher Resource Group.
This marks the second year in a row in which Nature’s Truth has received such recognition, the company said.
HRG partners with national and regional pharmaceutical wholesalers to supply services to independent pharmacies across the country. In terms of distinguishing the top brands in the vitamin and dietary supplement category, HRG utilizes a proprietary formula they refer to as Tri-PAC, which combines three sources of nationwide sales data with performance analytics.
[Read more: Q&A: Piping Rock looks to build future growth]
Nature’s Truth earned the spot as the No. 1 brand in Independent Pharmacy and across several subcategories, including letter vitamins, herbals and botanicals, specialty supplements, and mineral supplements. Nature’s Truth is currently more than twice the size of the next leading competitor within the overall vitamin and dietary supplement category.
“We are extremely proud to support and service independent pharmacies through our wholesale partners,” said Rich Scoza, VP of customer development and strategic planning at Nature’s Truth. “Our brand continues to grow within the independent class of trade because we are dedicated to bringing innovation and a point of differentiation to our products, along with strong customized marketing programs, to provide high-quality supplements at an incredible value.”