Native drops Whole Body Deodorant stick, spray collection

Native is emphasizing whole-body freshness with its new collection of products designed to keep consumers fresh. 

New is the Whole Body Deodorant collection, which features sticks and sprays made to deliver fresh ways to help fight odor from pits to toes. 

Made with clinically proven 72-hour odor protection, the products are gentle on sensitive skin and sensitive areas, and are intended for use in such areas as the underarms, chest, privates and feet, the brand said. 

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“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source. Native’s Whole Body Deodorants offer an easy and effective way to protect from BO, while boosting confidence so you can go about your day smelling good.” 

Formulated without the use of aluminum salts, parabens, baking soda, dye, or talc, available fragrances include coconut and vanilla, cucumber and mint, lilac and white tea, and unscented.

The full collection is available for purchase online and at retailers nationwide with an SRP of $14 for sprays and $13 for sticks.