Advertisement
06/07/2022

Mielle Organics’ Mango & Tulsi Botanical Blend caters to textured hair needs

The six-piece hair care line is formulated with mango and tulsi to help improve hair and scalp health, the company said.
Image
Mielle Organics Mango & Tulsi collection

Mielle Organics has launched a new collection of hair care products specifically designed to meet the needs of those with wavy, curly and coily hair.

The six-piece Mango & Tulsi Botanical Blend line is formulated with mango and tulsi to help improve hair and scalp health, the company said.

[Read More: Mielle Organics expands distribution to Ulta Beauty]

Tulsi, also known as holy basil, is rich in vitamin C and zinc to maintain moisture in the scalp. Other ingredients found in the line include vitamins A and C, and mango to restore and balance moisture in the hair.

When combined together, the ingredients nourish to prevent breakage, moisturize dry hair and scalp, strengthen roots, and smooth a rough hair shaft, the company said.  

“It is one of my greatest passions to find new ingredients and develop problem-solving products,” said founder and CEO Monique Rodriguez. “I am proud to introduce the beauty industry's first collection for textured hair featuring the ingredient tulsi. Mielle Organics' new Mango & Tulsi Botanical Blend Collection is going to be a game-changer to help prevent damage to the hair and scalp.”

[Read More: From head to toe: The fusion of wellness and beauty sets mass market retailers up for success in 2022]

The full collection includes:

  • Nourishing Instant 3-In-1 Serum: Designed to transform weakened and frizzy hair, it also seals cuticles with nutrients for smoother and shinier hair, and replenishes the scalp for improved roots and stronger-looking hair;
  • Nourishing Shampoo: Created to cleanse and moisturize by removing scalp impurities while also moisturizing hair for softer strands;
  • Nourishing Conditioner: Made to protect hair and help strengthen for stronger, shinier and softer-looking hair;
  • Nourishing Leave-In Conditioner: Designed to restore moisture and reduce the appearance of breakage and frizz while also helping the scalp maintain vital nourishment for roots;
  • Nourishing Whipping Crème: Made to enhance curls and shine, it replenishes dry and limp strands with moisture to enhance curl memory for frizz-free and smoother curls with definition; and  
  • Nourishing Styling Gel: Holds and defines without flaking when styling, leaving curls soft and shiny.

[Read More: Beauty disruptors: Brands making waves in the sea of beauty products]

Mielle Organics’ Mango & Tulsi collection is available exclusively at Ulta Beauty for the suggested retail price of $14.99 per product. The line will debut on the brand’s website later in June.

    Advertisement
    Advertisement