Market Performance Group, an end-to-end, strategy and services omnichannel commerce agency, announced a new partnership with Bryan Gildenberg and Confluencer Commerce, combining MPG’s omnichannel strategic, executional and operational expertise with Gildenberg’s thought leadership.
The partnership will further drive thought leadership in omnichannel commerce, helping brands, retailers and their trading partners most effectively bring together the converging worlds of retail, media and content for accelerated growth in today’s rapidly changing landscape. This confluence, driven by fast-moving changes in consumer behavior and an evolving digital selling ecosystem, is forcing companies to rethink how they plan, organize and deliver results, the company said.
“Partnering with Bryan and Confluencer Commerce exemplifies our unrelenting commitment to leverage experience and strong consumer, category and marketplace insights to ensure our clients are successful in the constantly changing omnichannel landscape,” said managing partner George Cleary. “Bryan’s visionary thinking will help further fuel MPG omnichannel strategies that deliver sustainable, profitable growth for CPG brands of all sizes. Together, we will help clients chart a strong path forward in today’s dynamic marketplace.”
Gildenberg, who recently founded Confluencer Commerce, is a highly respected retail marketing expert recognized for his keen strategic, retail and shopper insights as Kantar’s long-time retail consulting practice chief knowledge officer, and later as senior vice president, commerce, for Omnicom Commerce Group.
“Over the years, I’ve come to know many of the leaders at MPG, all of whom have years of experience on both sides of the desk with top brands and retailers. They’re always upping their game, building and activating omnichannel strategies that capture consumers wherever they shop,” said Gildenberg. “Working together, we can provide clients with the very best expertise needed to capitalize on what are fundamental changes in how brands are marketed and sold today.”
The partnership brings together deep skills and experience in a number of areas, from proprietary, insights workshops, to strategic plan development, to in-market omnichannel execution. And, given that today’s confluence of retail, media and content require major shifts in thinking, planning and budgeting, clients can look to the new partnership to leverage best-in-class insights and approaches for compelling business cases that drive senior management and organizational buy-in, and change management support for successful transformations.
The partnership further bolsters Market Performance Group’s commitment to provide exceptional capabilities that give clients the strategic advantage needed to succeed in today’s dynamic marketplace, the company said.
Since its founding in 2002, Market Performance Group has continued to evolve, both organically and through strategic acquisitions and partnerships. Today Market Performance Group offers best-in-class capabilities and integrated solutions for a wide range of strategy and commercialization needs, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation and Order to Cash/3 PL.