Le Monde Gourmand broadens distribution with Ulta Beauty partnership
Fragrance and self care brand Le Monde Gourmand’s products are about to become more accessible to a wider range of consumers.
The brand shared that it has come to a retail partnership with Ulta Beauty, which will see its products hit shelves at select locations across the nation and online.
“Since our initial launch, Le Monde Gourmand has emerged as a go-to for premium-quality, collectible fragrances,” said Ann Somma, chief brand officer at Tru Fragrance & Beauty. “Following strategic distribution expansion in 2021, annual sales doubled, driven by our distinctive proposition of affordable creative perfumery and community engagement. A #perfumeTok favorite, Le Monde Gourmand's new presence at Ulta Beauty lets our devotees and curious fragrance enthusiasts alike bid adieu to blind buying.”
Initially, Ulta Beauty will carry seven of the brand’s eau de parfums including Crème Vanille, Chai Épicé, and Santal Supreme, as well as the Parfums De Voyage Set.
[Read more: Beautycounter enters fragrance space]
In addition, Le Monde Gourmand will also offer its new mousse and body oil collections in Crème Vanille and Lait de Coco, as well as four electrolyte-infused body mists with delicious scents, including Thé Matcha and Papaye Tropique.
“We are thrilled to welcome Le Monde Gourmand to the Ulta Beauty family,” said Penny Coy, senior vice president of merchandising at Ulta Beauty. “With elevated body care and fragrance layering on the rise and as beauty enthusiasts continue to prioritize self-care routines as a form of self-expression, the brand's beautiful collection of scents ranging from warm and comforting to fresh, floral and fruity, create a differentiated offering for our guests to discover. We are delighted to introduce new and existing guests to their assortment of long-lasting parfums and mists, along with hydrating oils and moisturizing mousses.”
