Innovate Like a Trendsetter with Holistic Market Measurement
In today’s omnichannel retail environment, staying ahead of shoppers’ habits and delivering innovative products is challenging. So, which datasets should brands turn to for supporting product development efforts? How can drugstore retailers offer the most in-demand and cutting-edge product selection?
Through this webinar, learn why access to holistic market measurement is imperative for successful CPG innovation. Hear from experts at SPINS and ClearCut Analytics, leaders in market measurement for the Natural channel and eCommerce channels, as they discuss:
- Key innovation insights that can be derived from B&M sales data vs. eCommerce sales data.
- How innovating for retail stores is different from launching products online.
- Case studies of leading wellness brands that have tapped into the power of an integrated dataset.
Daniel Harari, Head of Business Development, ClearCut Analytics
Michael Friedman, Sales Director, SPINS