Hershey’s previews Valentine’s Day, Easter launches

Hershey’s is previewing its launches for Valentine’s Day and Easter, which include new and returning sweets from its Reese’s, Hershey’s and Whoppers brands.

Hershey’s is continuing to prove that no matter the reason or season, it has the perfect sweet treat to help celebrate.

Although still in the midst of winter, the brand is looking to warmer and sunnier days with a look at its Valentine’s Day and Easter lineups.

For the day all about love, Hershey’s shared that new and returning heart-shaped goodies from its Reese’s and Hershey’s brand will be available. To help celebrate Easter, the company will debut new launches from its Hershey’s and Whoppers brands.

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Launches hitting shelves for Valentine’s Day include:

  • Reese’s Blossom-top Miniature Cups, which feature a layer of light pink colored crème on top of a Reese’s Peanut Butter Miniature Cup. It will be wrapped in three distinct bouquet-inspired foils;
  • Hershey’s Pink Cookies ‘N’ Creme Hearts, miniature cookies ‘n’ creme heart-shaped treats;
  • Reese’s White Creme Hearts, which feature Reese’s Peanut Butter enrobed in a white crème; and
  • Hershey’s Kisses Milk Chocolate BFF Gift Box, which is filled with Hershey’s Kisses milk chocolates.

“Our Valentine’s Day products — from new Reese’s Blossom-top Miniature Cups to our returning Hershey’s Kisses Meltaway Roses — are helping to make each moment, big or small, that much more special, no matter how you’re celebrating the season of love,” Nathan Stebbins, associate brand manager of Valentine’s season said. “Love birds and families alike will all have something to choose from!”

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Products hitting shelves in time for Easter include:

  • Hershey’s Cookies ‘N’ Creme Polka Dot Bunnies, a bunny-shaped candy made from cookies ‘n’ creme that features pink, purple and blue cookie pieces;
  • Hershey’s Cookies ‘N’ Creme Polka Dot Eggs, featuring pink, purple and blue cookie pieces throughout a Hershey’s egg, it’s wrapped in bright pink and blue polka dot foils;
  • Hershey’s Kisses Milk Chocolates with Vanilla Frosting Flavored Creme, which channels the flavors of a classic cupcake’s frosting and comes wrapped in plaid foils; and
  • Whoppers Bunny Tails, featuring an Easter basket-toting bunny on the package, it contains a vanilla flavored crème outside and malty inside.

“Eggs and bunnies are always front and center during the Easter season, so this year we're going all out with the Hershey’s Cookies ‘N’ Creme Polka Dot Bunnies and Eggs, and Whoppers Bunny Tails,” said Briant Giles, Manager of the Easter season. “Families can always look to Hershey to provide iconic treats for their Easter baskets, but also to find something new in the candy aisle for the season, such as our Hershey’s Kisses Milk Chocolates with Vanilla Frosting Flavored Creme — the perfect fit for springtime get-togethers!”

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Each of the new launches will be available upon the approach of their designated holiday celebration, with pricing being at the sole discretion of the retailer.