Hellmann’s has rolled out its latest innovation and called on actress and comedian Casey Wilson to help spread the word.
To accompany the launch of its Spicy Mayonnaise Dressing, the Englewood Cliffs, N.J.-based company created a “Get Spicy” campaign, which encourages consumers to add some spice to their life — in the kitchen and beyond.
Wilson, who will serve as the first Spicy Ambassador, will share her own tips on how she gets spicy in her daily life while also encouraging people to do the same in their own routines. She also will oversee the #GetSpicy contest on Twitter, which invites people to share their own tips by using the hashtag.
“I’m honored and humbled to be the official Spicy Ambassador, a role I take very seriously,” Wilson said. “Hellmann’s new Spicy Mayo makes it so easy to get spicy in the kitchen and I’m here to help make it just as easy to add a bit of spice to everyone’s lives with a few ideas of my own. Like starting in the bedroom, where I’m most notorious for getting spicy … with a 20-minute nap in the middle of a Tuesday. That’s right, just 20 minutes is all you need to get spicy.”
Every tip submitted to the contest will have the chance to be featured on limited-edition bottles of Hellmann’s and Best Spicy Foods Mayo that will be sold in stores this summer.
“The launch of Hellmann’s new Spicy Mayonnaise reminds us that a little spice has the power to transform our favorite meals into something more flavorful and exciting” said Ben Crook, senior marketing director at Hellmann’s North America. “Together, with our Spicy Ambassador Casey Wilson, we hope to inspire everyone to Get Spicy in the kitchen and beyond.”
Flavored with a sriracha pepper blend and made with real chili peppers, Hellmann’s Spicy Mayo delivers mild-to-medium heat and comes in an 11.5-oz. squeeze bottle that retails for $4.49.