Good Kind Pure fragrances feature scents inspired by nature

Scents part of the Good Kind Pure line include wild peony, vanilla ginger and iris petals.
Gisselle Gaitan
Online Editor
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There’s a brand new fragrance line looking to shake up the aisles.

Good Kind Pure is a new Coty-owned line that is formulated with clean ingredients and is cruelty-free.

Featuring scents inspired by nature, the fragrances are made without the use of phthalates or dyes and come in three options.

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The Good Kind Pure fragrance collection includes:

  • Wild Peony, a vibrant floral fragrance that contains notes of peony and grapefruit against sandalwood and tonka;
  • Vanilla Ginger, a rich gourmand fragrance that is laced with notes of Casablanca lily and warm vanilla; and
  • Iris Petals, a woody floral fragrance that features iris petal and nectarine blossom notes, as well as a warm background of fig and amber woods.

Available in an eau de toilette that retails for $20 and a fine fragrance mist for $11, Good Kind Pure’s fragrances come in packaging that is FSC certified, the company said.

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Consumers can find all three fragrances at such national retailers as Walgreens, Walmart and Amazon, as well as other national mass, drug and grocery locations.