Good Dye Young expands distribution to Walmart
Good Dye Young, a vegan and cruelty-free semi-permanent hair color and hair care brand, co-founded by Paramore singer Hayley Williams and hairstylist Brian O’Connor, is expanding its distribution.
The brand, which was developed as a hair color brand with the mission to create a community around self-expression, color and happiness around individuality, is launching several of its products at 3,500 Walmart stores and Walmart.com beginning June 25.
“Launching at Walmart affirms all the beliefs I’ve ever had about vivid color being more than subcultural movement in hair,” William said. “It’s a big moment when a chain as large as they are understands that this hair color thing is not going anywhere. More importantly, being at Walmart allows more access to our products. Our brand’s ethos is built around healthy self-expression through hair; we believe it’s an important outlet for people at any age and from any walk of life. Now we have an opportunity to reach more individuals than we’d ever have on our own and invite them into the creative community we are building at Good Dye Young.”
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Product ranges that the retailer will carry include:
- I’m Bored, which includes the shades Text Ur Ex, For Blondes — Rose Gold, Swipe Left, For Blondes — Gray, Add To Cart, For Blondes — Periwinkle, Thirst Trap, For Brunettes — Eggplant, and Binge Watch, and For Brunettes — Cherry Cola;
- Semi Perm, which includes the Colors collection, Darker Daze collection, Metal Heads collection and Lighter Daze collection;
- Lightening Kit; and
- Dyeposit.
“It’s unreal, mainstream retail has always been a dream and a goal for Good Dye Young since day one,” O’Connor said. “We pride ourselves on offering hair healthy, salon quality products and we are excited to be bringing this to Walmart. Our thoughtful ingredients really set us apart from our competitors, and we are happy to give our community all the tools they need to express their true selves.”
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Good Dye Young’s vegan and cruelty-free products, which include semi-permanent shades and semi-temporary, look to keep hair color vibrant, as well as promote healthy hair, the company said.
Retailing from $12 and $18.50 will be available at Walmart and Walmart.com beginning on June 25.