Formulated with eco-designed natural ingredients that include aloe vera, charcoal and peppermint, the line also contains citric acid, micro-exfoliants, micellar gents and cooling scalp technology, the company said.
“We are seeing skincare influence the haircare category now more than ever. Our consumers are interested in haircare products inspired by their everyday skincare because they know those ingredients deliver on clean,” Alanna McDonald, the president of Garnier, Maybelline New York and essie said. “The new Pure Clean Hair Reset collection includes products that contain popular skincare cleansing ingredients like charcoal, and micellar agents to address everyday build-up from styling products, gels, and dry shampoo. We are delighted to collaborate with Walmart to bring this unique offering to life.”
Made without the use of such unwanted chemicals as silicone, petrolatum, mineral oil, parabens or dyes, products part of the collection include — clarifying shampoo for normal hair and scalp; rebalancing shampoo for greasy hair and scalp; hydrating shampoo for dry hair and scalp; anti-residue scrub for hair and scalps; hydrating conditioner for hair and scalps; and hydrating serum for dry hair and scalp.
“We have a long-standing relationship with Garnier, and their brand is one our customers know and love. It was important for us to collaborate on an exclusive product line to meet the needs of our Gen Z customers and reinforce our commitment to all customers,” Musab Balbale, the vice president of beauty at Walmart U.S. said. “The launch of the Fructis Pure Clean Hair Reset collection expands our selection of on-trend products with sophisticated formulas and ingredients that deliver impressive hair and scalp benefits at an incredible value.”
Consumers can find the Garnier Fructis Pure Clean Hair Reset collection available exclusively at more than 4,200 Walmart stores and online on Walmart.com.