It’s well established that the majority of new product launches don’t last in the market beyond the year of introduction. To beat the odds and develop a product that has a long life, it’s best to find gaps in the market and meet a consumer need that no-one else is either addressing or satisfying.
That has been the path of growth for Okay Pure Naturals, a company with a wide breadth of products that grew out of feedback about consumer demand and lack of products to meet those needs from both consumers and retail partners.
Starting in 2010, the first products the company offered were their castor oils and shea butters to the multicultural market segment. Initially sold to regional South Florida businesses, it was while they were talking to those retailers and salon/barbershop owners that they learned that the same customers using the castor oil and shea butter products also wanted natural soaps and hair treatments and there was a void in the market for those product types for that market segment.