Revolution Beauty introduces four new productsThe brand recently rolled out its Wrap Lash Mascara, Superfix Hydra Cool Mist, Superdewy Blush Burst and Pout Gloss Stick. Huda Kattan reclaims full ownership of Huda BeautyThe brand announced that it has reclaimed full ownership as an independent company following the conclusion of an eight-year partnership with TSG Consumer Partners. Pixi rolls out On-the-Glow Base tinted balms A sheer foundation, the product moisturizes, blurs imperfections, brightens complexions and comes in 18 different shades. CoverGirl launches Clean Fresh Blurring Skin Tint The Clean Fresh Blurring Skin Tint is formulated with broad-spectrum SPF 30 mineral sunscreen. Paula’s Choice unveils 2% BHA Exfoliating Toner Pads The 2% BHA Exfoliating Toner Pads contain salicylic acid and green tea to help smooth, clarify and brighten skin, the brand shared. Laura Geller Beauty launches SPF primer with campaign starring Fran Drescher The Spackle Skin Perfecting Primer Broad Spectrum Sunscreen is a two-in-one primer that is formulated to help protect against UVA and UVB rays. Youth To The People enters sun protection space with Youthscreen Youthscreen is an SPF 60 daily hydration and pollution defense product that has been formulated to protect and hydrate the skin, the brand said. Paris Hilton launches Parívie luxury skin care line Parívie features a range of products designed to address the challenges of fatigue, stress and light overload on the skin, per the brand. Supergoop! teams up with Liza Koshy on ‘Feel Super’ campaign The initiative highlights several of Supergoop!’s most popular products, including Glowscreen, Unseen Sunscreen and Play. Beauty brands take steps for success Success is no longer just about the products themselves. Today’s growth is fueled by understanding cultural nuances, shopper behavior and ever-changing generational preferences. 1 2 3 4 5 Next Last
