E.l.f. Beauty is shaking up the skin care category with its new e.l.f. Skin line.
Consisting of products designed with skin-loving ingredients, the line features skin care items for every concern at affordable prices, the Oakland, Calif.-based company said.
“E.l.f.’s mission is to disrupt industry norms, and our journey into skin care aligns with this mission,” said Kory Marchisotto, chief marketing officer. “We’re democratizing clean and effective skin care by making it accessible at unbelievable prices.”
The line’s products meet the global standards of clean, exceeding both FDA and European Union Cosmetic Regulations. They are formulated without more than 16,000 ingredients. In addition, e.l.f. is double cruelty-free certified with Leaping Bunny and Peta, never testing on animals or using ingredients that are tested on animals, the brand said.
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