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01/20/2022

E.l.f. Cosmetics sweetens its beauty looks with Cookies ‘N’ Dreams collection

The limited-edition Cookies ‘N’ Dreams collection, inspired by the classic ice cream flavor, features 13 new products.
Gisselle Gaitan
Online Editor
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e.l.f. cosmetics cookies n dreams

E.l.f. Cosmetics is helping beauty enthusiasts add a bit of sweetness to their beauty routines.

The latest limited-edition launch from the Oakland, Calif.-based brand is the Cookies ‘N’ Cream collection, which was inspired by the classic crumbled cookies swirled in ice cream dessert.

“After the successful launch of our Mint Melt collection in 2021, we asked our community what flavor of ice cream they wanted to wear next,” Kory Marchisotto, chief marketing officer at e.l.f. Beauty said. “Cookies and Cream was their number one! We love creating collections our community desires, and this one is the dreamiest.”

[Read More: E.l.f. Cosmetics debuts limited-edition Electric Mood collection]

Products part of the collection include:  

  • Just the Cream Putty Primer, featuring a limited-edition scent, this primer grips makeup for lasting wear;
  • Eyeshadow Palette, containing vibrant and ice cream-inspired shades, the palette contains blendable mattes, metallics and shimmers;
  • Lip Gloss, made with the subtle fragrance of cookies and cream, these lip glosses are high-shine, nourish the lips, have buildable color and are non-sticky;
  • No Budge Eyeshadow, featuring a smudge-proof and crease-proof color, it can be worn alone or under an eyeshadow;
  • Cookie Crumble Lip Exfoliator, made with a sugary texture, it buffs, smoothens and conditions the lips;
  • Milkshake Overnight Mask, a rich, creamy and jojoba bead-infused rinse-off or overnight mask that nourishes, soothes and moisturizes the skin;
  • Single Scoop Face Sponge, a limited-edition face sponge that helps users apply their makeup; and
  • Brush Set, a trio of limited-edition contour, blending and flat eyeshadow brushes with a creamy swirl design.

With prices starting at just $4, the Cookies ‘N’ Dreams collection is available at elfcosmetics.com, Walmart.com and Walmart stores across the nation.

“I scream. You scream. We all scream for Cookies ‘N’ Dreams. Walmart is excited to team up with e.l.f. Cosmetics to give customers an exclusive lineup of 13 clean new items that can fit any budget,” Tracey McGuire, Walmart merchandise director of cosmetics said. “My personal favorite is the ‘Just the Cream Putty Primer’ which holds my makeup look all day and has a yummy scent!”

[Read More: E.l.f. Beauty’s CBD line revives, soothes skin]

In addition, the collection will be available exclusively at Superdrug in the U.K. on Jan. 26.

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