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HRG expands staff, enhances website

BY Sandra Levy

Hamacher Resource Group is welcoming four new associates to support the company’s expansion of services and increased business.

Holly Ockelmann and Tina Sersen are joining HRG as merchandising analysts. Andrea Ferrier and Donna Oxley are serving as business development managers/sales analysts.

Ockelmann has several years of experience in the retail industry, having spent time at both brands and retailers. Sersen is also a retail industry veteran filling roles that included merchandise planner as well as a buyer. In their new positions they will be supporting the category research and analysis team in the review of 27 categories annually as well as working on special client projects.

Ferrier spent many years as a category manager in the food and beverage sector of the retail industry and procurement, while Oxley spent the bulk of her career with department store retailers in merchandising positions. As business development managers/sales analysts, they will work with consumer packaged goods brands to help them reach their brand awareness and sales goals in each channel targeted.

In addition, they will assist fixture companies, retailers, and brands in streamlining their fixture setting and resetting processes, and provide their expertise to special client projects.

HRG also shifted existing resources in the product research and analysis team to dedicate the expertise necessary in offering HRG’s new proactive Rx Track-and-Trace Compliance Service.

“We’re thrilled to have found the talent and fresh perspectives Holly, Tina, Andrea, and Donna bring to our company. The way our business has expanded in recent years, and our positive outlook for the years to come allows us to strengthen our foundation of retail industry veterans as we continue extending our services to new segments and channels,” said HRG human resource manager Beth Maas.

HRG recently updated its website to better reflect its broad retail services and highlight how their experience in various industry segments and channels can help brands, retailers, and others in the supply chain succeed at reaching their goals, said, “We are anticipating a strong growth year. With our recent forays into the food and beverage; natural; and beer, wine, and spirits segments, we needed to better reflect our capabilities in our online presence. Our new website more accurately depicts the many ways we can help the retail supply chain attract shoppers and improve the shopping experience,” marketing director Cari Sass, said.

Maas added, “It’s an exciting year for HRG. Our new associates bring varied experience — including fashion, department store, and grocery – as well as merchandising and buying insights and expertise to enrich our teams. Plus, we are adding to our IT department in 2019 to support our growth initiatives. We have a great team in place and a lot to look forward to.”

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