Doritos Cool Ranch chips embrace Flamin’ Hot flavors

Doritos is adding a hint of spice to its classic Cool Ranch chips.

New from the Plano, Texas-based brand, which is part of PepsiCo’s Frito-Lay family, are the Flamin’ Hot Cool Ranch chips.

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Featuring the classic Cool Ranch flavors, this new innovation also contains a spicy bold crunch, the company said.

“Doritos is no stranger to bold – whether it’s bold flavor, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” Caio Correa, senior director of marketing at Frito-Lay North America said. “With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly Another Level.”

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Consumers can find Doritos Flamin’ Hot Cool Ranch chips at retailers nationwide in a 9.25-oz. bag that retails for $4.79 and a 2.75-oz. bag for $2.19.