Dial enlists actress Melissa Fumero for latest product launch
Dial is celebrating its 75th anniversary in a major way.
To launch its new and improved body wash collection, which consists of 15 established and new scents and an upgraded formula, the brand is joining forces with actress Melissa Fumero.
Fumero will serve as the brand ambassador for the #DialUpYourDay campaign, highlighting how the brand allows consumers to be their best selves, whether making a small change or a big transformation.
“I am excited to partner with Dial on their #DialUpYourDay campaign and new body wash products,” said actor/director Melissa Fumero. “What this campaign stands for, taking care of ourselves mentally, physically and emotionally, is something I really believe in. It is important to me to help spread this message of taking care of yourself, even in the smallest ways, and find those special moments where you can Dial Up Your Day.”
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The brand’s upgraded body washes will contain its new HydraClean Complex, which includes vitamin E. It is gentle on the skin, removes dirt and impurities and leaves the skin feeling cleansed and hydrated, the company said.
“At Dial, we are committed to evolving our products to meet the needs of today’s consumer. The enhancement of our body washes, featuring improved packaging and advanced formulations, help consumers ‘Dial Up’ to be their best selves mentally, and physically,” said Vildan Oenpeker-Cerci, senior vice president of marketing North America. “Now with 100% recycled packaging and HydraClean Complex, our new body washes cleanse deep while being gentle on skin, leaving it feeling healthy and renewed. We are proud to be leading the way in creating a more sustainable future for generations to come while providing the highest quality products. Our goal is to help our consumers feel confident and ready to conquer anything.”
In addition, the body wash formulas are dermatologist tested, pH balanced, and free of parabens, phthalates, silicones and sulfated surfactants, as well as approved cruelty-free under the Leaping Bunny program, the company said.
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“We are thrilled to be working with Melissa as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might not always put themselves first,” said Oenpeker-Cerci. “We look forward to working with Melissa and having her continue to spread the word about how she ‘Dial's Up’ and hopefully encourage others to do the same!”
The new Dial body washes retail for $4.49 and is available at retailers nationwide, including Walmart.