The brand’s upgraded body washes will contain its new HydraClean Complex, which includes vitamin E. It is gentle on the skin, removes dirt and impurities and leaves the skin feeling cleansed and hydrated, the company said.
“At Dial, we are committed to evolving our products to meet the needs of today’s consumer. The enhancement of our body washes, featuring improved packaging and advanced formulations, help consumers ‘Dial Up’ to be their best selves mentally, and physically,” said Vildan Oenpeker-Cerci, senior vice president of marketing North America. “Now with 100% recycled packaging and HydraClean Complex, our new body washes cleanse deep while being gentle on skin, leaving it feeling healthy and renewed. We are proud to be leading the way in creating a more sustainable future for generations to come while providing the highest quality products. Our goal is to help our consumers feel confident and ready to conquer anything.”
In addition, the body wash formulas are dermatologist tested, pH balanced, and free of parabens, phthalates, silicones and sulfated surfactants, as well as approved cruelty-free under the Leaping Bunny program, the company said.
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“We are thrilled to be working with Melissa as our #DialUpYourDay partner! She is someone who identifies with our consumer base and appeals to those who might not always put themselves first,” said Oenpeker-Cerci. “We look forward to working with Melissa and having her continue to spread the word about how she ‘Dial's Up’ and hopefully encourage others to do the same!”
The new Dial body washes retail for $4.49 and is available at retailers nationwide, including Walmart.