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11/22/2021

Dark & Lovely names Storm Reid brand ambassador

As brand ambassador, Storm Reid will serve as a spokesperson for the brand’s entire line of products and help support Dark & Lovely’s philanthropic endeavors.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Dark & Lovely is welcoming a brand-new brand ambassador.

The beauty brand recently announced that actress Storm Reid would be its newest ambassador.

In this role, Reid will serve as spokesperson for Dark & Lovely’s entire line of offerings, including the Fade Resist and Blowout collections.

[Read More: Dark & Lovely brings life to traditional blowouts]

“Partnering with an iconic brand like Dark & Lovely is a full circle moment! The brand has been in my family since I was a little girl, and my mom even appeared in Dark & Lovely ads when I was growing up,” said Reid. “There are so many exciting products on shelves for Black women today, yet it’s Dark & Lovely that stands out for me as a brand that has been a continuous leader of the culture.”

In addition, Reid will also help support Dark & Lovely’s philanthropic endeavors, which includes causes that impact and uplift the Black community, the company said.

[Read More: Dark & Lovely expands Protective Styles collection]

“Storm Reid perfectly embodies all that Dark & Lovely stands for — confidence, pride, self-expression and overall Black excellence,” Erica Culpepper, general manager at SoftSheen-Carson said. “With her dynamic personality and signature style, Reid is the ideal person to represent the Dark & Lovely brand. She is Dark & Lovely & so much more!”

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