CVS Health’s Michelle Peluso is tasked with integrating the healthcare experience around the consumer
If you read the “About” description of Michelle Peluso on LinkedIn, you’ll learn that she loves “transformative times, the intersection of technology and people, building exceptional teams, doing good, and being the best wife and mother I can be.”
As she starts her new role on Jan. 1 as executive vice president and chief customer officer of CVS Health and co-president of CVS Pharmacy, it’s apparent that her passions and expertise will serve CVS Health well.
Peluso joined CVS Health in January 2021 as executive vice president and chief customer officer, responsible for transforming CVS Health’s consumer experience, accelerating the company’s digital transformation and leading the company’s marketing and brand teams.
She has an extensive 25-year career building world-class consumer experiences. Prior to joining CVS Health, she served as senior vice president of digital sales and chief marketing officer at IBM, where she oversaw all global marketing and brand experiences, digital sales and the commercial business. Peluso also served as CEO of Gilt from 2013 to 2016, chief consumer marketing and internet officer at Citigroup from 2009 to 2013, and CEO of Travelocity from 2002 to 2009.
[Read More: CVS Health announces steps to accelerate omnichannel health strategy]
In addition to her duties at CVS Health, Peluso serves on the board of directors at Nike and nonprofit TechnoServe.
Peluso’s appointment as co-president of CVS Health’s retail business alongside Prem Shah, who was appointed chief pharmacy officer, comes in the wake of the company’s November announcement: As part of a strategic review of its retail business, CVS Health is creating new store formats to drive higher engagement with consumers via sites dedicated to offering primary care services; an enhanced version of HealthHUB locations with products and services designed for everyday health-and-wellness needs; and traditional CVS Pharmacy stores that provide prescription services and health, wellness, personal care and other convenient retail offerings.
Commenting on the executive appointments, Karen Lynch, president and CEO of CVS Health, said, “Prem and Michelle are ideally suited for their new roles and will be instrumental to CVS Health as we continue to execute against our strategy of delivering an integrated healthcare experience centered around the consumer.”
Lynch noted, “Our retail stores are fundamental to our strategy and who we are as a company. We remain focused on the competitive advantage provided by our presence in thousands of communities across the country, which complements our rapidly expanding digital presence.”
[Read More: Watch DSN: CVS Health’s Peluso discusses the digitization of retail pharmacy]
Finally, looking forward to her new role, Peluso said on LinkedIn, “We are eager to accelerate CVS Health’s vision of making health care more affordable, accessible and convenient for consumers. I’ve loved my time visiting my amazing retail colleagues in stores all year. Adapting the retail experience in an increasingly digital world is a tremendous opportunity, and I’m looking forward to finding new and innovative ways to delight and connect with consumers across CVS Health.”
Peluso has a graduate degree from Pembroke College at Oxford University and an undergraduate degree from the University of Pennsylvania’s Wharton School of Business.