CVS Health kicks off ‘Healthier Happens Together’ campaign

The “Healthier Happens Together” campaign, which will launch with an original song performed by Renée Elise Goldsberry, highlights company efforts in prioritizing consumer health care.
Sandra Levy
Senior Editor
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CVS Health announced the launch of a new enterprise-wide national advertising campaign, entitled ‘Healthier Happens Together.’

Inspired by the company’s purpose, “Bringing our heart to every moment of your health,” the campaign will highlight the many ways that CVS Health is putting the consumer first in its health care.

A series of empathetic and inspirational ads will feature people in their everyday moments of health — at home, in their communities, at CVS Health locations and online.

[Read more: CVS Health declares 2021 the 'Year of the Pharmacist' in health trends report]

The campaign will launch with an upbeat and motivational original song, “Healthier Happens Together,” performed by Renée Elise Goldsberry, the award-winning Broadway actress and singer, broadcast nationally on TV, radio, online and through social media.

“We know that trying to be ‘healthy’ can sometimes feel overwhelming for people to achieve and sustain, but CVS Health is uniquely able to support individuals and families through all stages of their journey as they pursue ‘healthier’,” said Michelle Peluso, executive vice president and chief customer officer at CVS Health. “We’ve evolved to be the most consumer-centric, digital-led health solutions company with nearly 300,000 colleagues providing quality care that is personal, convenient, accessible and affordable every day — this campaign, Healthier Happens Together, is a true celebration of those efforts.”

[Read more: CVS Health surpasses 10M COVID-19 vaccine doses administered]

As the campaign builds through the rest of the year, new ads will showcase innovative work underway at CVS Health, including the company's efforts to transform kidney care, enhance telehealth services, lead in omnichannel pharmacy and support communities through programs such as Return Ready and Project Health, the company's no-cost, community-based screening program.