Blast from the past: Zima returns to shelves
The ‘90’s are back with a vengeance and Zima is joining the nostalgia train by jumping right back on the shelf.
After debuting in 1994, the Chicago-based brand offered consumers a beverage that inspired countless other before disappearing from stores in 2008, the company said.
“Last summer, Zima was the ultimate comeback kid,” Dilini Fernando, senior marketing manager of innovation, said. “People were picking up a six-pack to relive their ’90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?’”
2018 marks the return of Zima, but it’s not coming back alone. The brand is bringing with it Z2K, which means that beverage will be disappearing from shelves once again in a matter of time.
“Everyone needs to try Zima once — it is a novelty. If it’s not for the crystal-clear appearance and familiar citrus taste, it’s the iconic fluted bottle. So, if you didn’t get your hands on a six-pack last year, now is the time to see what all the hype is about and stock up,” Fernando said.
Zima is encouraging fans to showcase how they’re preparing for the end by using the hashtag #Z2K or by using Snapchat geo filters that will be popping up in mysterious places across the country.
To purchase the beverage, consumers should visit the company’s website for a store locator.
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