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Blast from the past: Zima returns to shelves

BY DSN STAFF

The ‘90’s are back with a vengeance and Zima is joining the nostalgia train by jumping right back on the shelf.

After debuting in 1994, the Chicago-based brand offered consumers a beverage that inspired countless other before disappearing from stores in 2008, the company said.

“Last summer, Zima was the ultimate comeback kid,” Dilini Fernando, senior marketing manager of innovation, said. “People were picking up a six-pack to relive their ’90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?’”

2018 marks the return of Zima, but it’s not coming back alone. The brand is bringing with it Z2K, which means that beverage will be disappearing from shelves once again in a matter of time.

“Everyone needs to try Zima once — it is a novelty. If it’s not for the crystal-clear appearance and familiar citrus taste, it’s the iconic fluted bottle. So, if you didn’t get your hands on a six-pack last year, now is the time to see what all the hype is about and stock up,” Fernando said.

Zima is encouraging fans to showcase how they’re preparing for the end by using the hashtag #Z2K or by using Snapchat geo filters that will be popping up in mysterious places across the country.

To purchase the beverage, consumers should visit the company’s website for a store locator.

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Kellogg’s adds berries to Froot Loops

BY Gisselle Gaitan

Fans of Froot Loops are in for a berry-flavored treat.

The Kellogg’s-owned brand announced that for the first time in 10 years, it would be introducing a new flavor to the product line.

Featuring a new taste and shape, the Wild Berry Froot Loops contain a purple star and mix of blue, red and green loops.

“Our colorful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day,” Teresa Lindsey-Houston, senior marketing director for Kellogg’s Morning Foods, said. “New Kellogg’s Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it’s opened.”

The cereal’s balance of tangy and sweet berry flavors gives way to a fruity flavor that offers consumers a colorful experience, the company said. In addition, the Battle Creek, Mich.-based brand will be offering consumers various ways to express “Whatever Froots Your Loops” with a fashion capsule collection set to debut later in the summer.

Kellogg’s Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores for the suggested retail prices of $4.69 and $5.79.

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George Dickel Tennessee Whisky, Tabasco create major heat

BY DSN STAFF

George Dickel Tennessee Whisky and the Tabasco brand are joining forces to bring a whole new level of heat to the condiment aisle.

The new George Dickel Tabasco Brand Barrel Finish is created in barrels used to age tabasco peppers for three years that have also been rested in whiskey for 30 days. This allows the spice and flavors imparted on the wood from the peppers to influence the flavors. The final step in creating the spice involves distilling the brand’s pepper sauce and blending it together with the whiskey.

“George Dickel Tennessee Whisky and Tabasco are two of the most iconic brands the South has to offer for a reason — the craftsmanship that goes into creating these products is the real deal,” Jeff Parrott, director of American Whisk(e)y Development at Diageo, said. “Both brands have such a rich history, and we’re proud to collaborate with our friends at McIlhenny Company to marry their unique flavor with our quality Tennessee whiskey.”

George Dickel Tabasco Brand Barrel Finish carries a suggested retail price of $24.99 for a 750-ml. bottle, and also comes in a 50-ml and 1-liter size. The product carries a 35% alcohol by volume and will hit shelves nationwide during May.

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