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Tic Tac’s new campaign embraces life’s lighthearted moments

BY DSN STAFF

Tic Tac is inviting consumers to open up like never before.

The Parsippany, N.J.-based company, which is part of the Ferrero portfolio, unveiled its new Open Up campaign and brand persona, Mr. Tic Tac.

“We’re excited to introduce Mr. Tic Tac, who personifies our brand perfectly and shows the importance of sharing connections in an upbeat, fun way,” Felipe Riera Michelotti, vice president marketing, Tic Tac North America at Ferrero USA, said. “Our hope is that Mr. Tic Tac inspires our fans to open up in their own way.”

In the spot, created by the brand’s creative agency Laundry Service, focuses on Mr. Tic Tac’s mission to help people open up and share life’s lighthearted moments with others, the company said.

The 30-second spot isn’t the end of Mr. Tic Tac. He also will bring his tongue-in-cheek tone to the brand’s campaign on its social channels. The campaign will be live through early December, and air on such networks as Fox, TBS, Freeform and MTV.

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Fontem’s myblu gets ‘Intense’

BY DSN STAFF

Fontem Ventures’ blu announced the national retail expansion of its myblu Intense Nicotine Salt Liquidpods.

Available in five flavors and two nicotine strengths, the product features Pyrisalt, a proprietary nicotine salt formulation that company officials said delivers a smooth but intense experience for adult smokers.

“Blu started nearly 10 years ago with the mission to exceeding the needs of adult smokers,” said Wayne Jones, senior vice president of sales at Fontem US. “We’re extremely confident the myblu device and myblu Intense liquid range takes blu another step forward on delivering for adult smokers. ”

Allan Swystun, trade activation manager at the company, said “the myblu liquidpod packs will have a suggested retail price of $9.99 — each pack including two liquidpods. We are also running a national introductory offer for qualifying retailers. Consumers can get a myblu Starter Kit for $1 with the purchase of any myblu Intense liquidpod pack — a savings of $18.99.”

Swystun said the company pans to offer awareness, promotion and smoker education to drive sales.

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Elmhurst 1925 expands line of unsweetened nut milks

BY DSN STAFF

Elmhurst 1925 is expanding its portfolio of plant-based nut and grain milks.

The Elma, N.Y.-based company unveiled its new Unsweetened Milk Walnuts and Unsweetened Milk Cashews options, which are an extension of its unsweetened nut milk line crafted with walnuts and/or cashews and water.

“With the popularity of unsweetened plant milks growing, we knew it was the perfect time to extend our popular unsweetened line and offer two new additions, Unsweetened Milked Walnuts and Unsweetened Milked Cashews,” Peter Truby, vice president of marketing at Elmhurst, said. “Already part of our regular lineup of plant milks, we’re excited to introduce these new varieties with only two simple ingredients to consumers who love traditional walnut and cashew milks, but don’t want the added sugar.”

Both of the two new launches are crafted through a unique HydroRelase method, which, by using just water, separates the components of a nut, grain or seed before reassembling them as one of its beverages.

As with other products from the brand, the beverages do not contain added gums or emulsifiers, and also are certified vegan, gluten-free, Non-GMO Project Verified, dairy-free and OU kosher.

Elmhurst’s Unsweetened Milk Walnuts and Unsweetened Milk Cashews are available in 32-oz. cartons that carry a suggested retail price of $5.99. Both launches will hit the shelves of such retailers as Whole Foods Market, Walmart, Wegmans, Bristol Farms, Gelson’s, Publix, Fairway and more throughout fall.

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